Sign up to save your podcasts
Or
Share 58 Ditch the Hustle, Build Trust: Online Courses That Sell Themselves
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
58 Ditch the Hustle, Build Trust: Online Courses That Sell Themselves
The Value of Authenticity in Building Online Courses
In this Scaling Therapy Practice podcast episode, James Marland from Course Creation Studio emphasizes the importance of authenticity when launching an online course. He warns against treating sales as the foundation of your online course, rather he is advocating that the course should be rooted in your unique abilities, values, and authenticity. Marlon offers practical suggestions for identifying your unique ability and strengths, including self-reflection, seeking feedback from others, and using tools like Dan Sullivan's Unique Ability Workbook. He also highlights the importance of differentiating oneself through one's unique story and experiences instead of relying heavily on sales-oriented tactics. Towards the end of the podcast, Marlon provides strategies to validate your authentic self, including participating in online forums, sharing expert insights on social media, or hosting live Q&A sessions.
Highlights
00:13 Introduction to the Course Creation Studio
00:30 The Foundation of an Online Course
01:09 The Five Stages of Building an Online Course
01:46 The Importance of Time Management in Course Creation
02:39 The Power of Authenticity in Course Creation
04:09 Identifying Your Unique Ability
05:21 Leveraging Your Unique Ability
07:36 Identifying Your Unique Ability: Practical Steps
12:04 The Importance of Authenticity in Selling Your Course
19:27 Validating Your Authentic Self
20:42 Conclusion: The Power of Authenticity in Course Creation
21:50 Closing Remarks and Contact Information
Links and Resources
50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses
Unique Ability® 2.0: Discovery - Define Your Best Self
Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding
10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
Course Creation Studio: https://www.coursecreationstudio.com/
Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/
Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/
Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstudio
View all episodes
By James Marland
4.9
1212 ratings
The Value of Authenticity in Building Online Courses
In this Scaling Therapy Practice podcast episode, James Marland from Course Creation Studio emphasizes the importance of authenticity when launching an online course. He warns against treating sales as the foundation of your online course, rather he is advocating that the course should be rooted in your unique abilities, values, and authenticity. Marlon offers practical suggestions for identifying your unique ability and strengths, including self-reflection, seeking feedback from others, and using tools like Dan Sullivan's Unique Ability Workbook. He also highlights the importance of differentiating oneself through one's unique story and experiences instead of relying heavily on sales-oriented tactics. Towards the end of the podcast, Marlon provides strategies to validate your authentic self, including participating in online forums, sharing expert insights on social media, or hosting live Q&A sessions.
Highlights
00:13 Introduction to the Course Creation Studio
00:30 The Foundation of an Online Course
01:09 The Five Stages of Building an Online Course
01:46 The Importance of Time Management in Course Creation
02:39 The Power of Authenticity in Course Creation
04:09 Identifying Your Unique Ability
05:21 Leveraging Your Unique Ability
07:36 Identifying Your Unique Ability: Practical Steps
12:04 The Importance of Authenticity in Selling Your Course
19:27 Validating Your Authentic Self
20:42 Conclusion: The Power of Authenticity in Course Creation
21:50 Closing Remarks and Contact Information
Links and Resources
50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses
Unique Ability® 2.0: Discovery - Define Your Best Self
Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding
10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
Course Creation Studio: https://www.coursecreationstudio.com/
Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/
Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/
Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstudio
More shows like Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)
View all
The Amy Porterfield Show
4,599 Listeners
The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
334 Listeners
Productive Therapist Podcast
32 Listeners
Therapy For Your Money
49 Listeners
Money Skills For Therapists
82 Listeners
Normal Gossip
5,742 Listeners
The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice
74 Listeners