Surf photographer and photo editor Jeff Divine’s imagery has largely framed our perspective on North Shore surfing from the 70s and 80s. Today he shares stories from the era defining Expression Session in 1971, reveals that he didn’t befriend Gerry Lopez until a decade after they had helped build one another’s careers, he discusses how the inception of clothing brands altered surf mags editorial style, shares how to showcase personality through still imagery, the best photo he’s ever missed, and how he chose his last ever surf session. Enjoy!

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