In today’s show surf biz stalwart Randy Hild details the various false starts at Roxy prior to the inception of their industry-disrupting female boardshort, the tension between scaling and brand authenticity, which parts of the Golden Era were fake and inflated, how a serendipitous Swap Meet discovery led to him becoming an inadvertent surf history archivist, and why 1953 Makaha would be his ultimate time travel destination. Enjoy!

Learn more about your ad choices. Visit megaphone.fm/adchoices