In this episode of the RoadFS Detail Podcast, we sit down with Chris West — the founder of Solution Finish — to talk about building a boutique brand that’s stood the test of time.Chris shares the early days of launching his product, getting torn apart on social media, and learning quickly how to navigate industry drama without getting pulled into it. His philosophy? Stay in your lane. Do one thing — and do it right.We dive into:Why he refuses to blame customersThe power of backing your product with real supportWhat real competition looks like (hint: detailing drama isn’t it)How coming from high-stakes real estate shaped his business mindsetWhy simplicity and focus can outlast flashy marketingEven with live tech hiccups (because that’s real life), this conversation delivers powerful lessons about brand integrity, customer communication, and long-term thinking in business.If you’re a detailer, shop owner, or brand builder — this one’s for you.👉 Don’t forget to like, share, and subscribe for more conversations with industry leaders.Chapter Timeline Breakdown00:00 – Introduction to Chris West & TRCMA Announcement01:30 – Why Solution Finish Has Stayed Relevant for 15+ Years02:20 – The Early Facebook Backlash & Learning Social Media the Hard Way05:00 – Staying Out of Industry Drama06:00 – Real Estate vs. Detailing: What Real Competition Looks Like07:30 – Customer Complaints: Why He Never Blames the User09:30 – The 3-Step Formula (And Why People Skip Step 3)12:00 – Why Simplicity Wins: One Product, Done Right21:00 – Communication Lessons for Business Owners26:00 – TRCMA Preview & Industry Insight31:00 – Final Thoughts on Focus, Brand Integrity & Staying in Your Lane

Guest:

Chris West

Solution Finish

Hosts:

Jody Sedrick and Rod Puzey

RoadFS CRM https://roadfs.com

DetailBookie CRM https://detailbookie.com