When product and marketing are more aligned in an organization, there can be some amazing outcomes, including when CMOs and Chief Product Officers are more in line. It also helps when CMOs are able to establish and maintain trust both within the C-Suite as well as across the organization.

Today we’re going to explore both of these and more and look at strategic leadership and growth tactics with Tifenn Dano Kwan, Chief Marketing Officer at Amplitude, a leading digital analytics company.

Tifenn’s mission is to shape the future of work through superior digital experiences, great teams, and technology that customers love. At Amplitude, she leads its global marketing strategy and team as its Chief Marketing Officer. Prior to joining Amplitude, Tifenn was the CMO at Collibra, Dropbox, SAP Ariba, and SAP Fieldglass. Tifenn holds a Master's of Law from L’ICES, l’Institut Catholique de Vendée and a Master's of Management from Audencia Business School. She is a graduate of the Kellogg Executive Education CMO Program.

RESOURCES

Amplitude website: https://www.amplitude.com 

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