Nonprofit Lowdown

#59-Targeting Your Fundraising with Prospect Research with Crystal Leochko Johnston


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This month, as we head into the holiday giving season, we're featuring podcasts about fundraising!  This week, I'm chatting with Crystal Leochko Johnston, Founder of Eclipse Research to talk about how to identify and validate donor prospects.  Do you ever feel like fundraising is trying to find your way in the dark?  Ever hear your board tell you that they don't know anyone wealthy?  Think that you could target your current donor list for bigger gifts?  Don't miss this episode.  Today's $100 donor could be tomorrow's $100,000 donor if you have the right data.


For more about Crystal click here: www.eclipseresearchgroup.com/

Free prospect research sources:

  • NOZA Search - listing of Canadian and U.S. donation records (paid subscription) - www.nozasearch.com
  • Newspaperarchive - newspapers from Canada, U.S. and 27 other countries (paid subscription) - www.newspaperarchive.com
  • U.S. Securities and Exchange Commission - U.S. Securities information (free) - www.sec.gov
  • SEDI (System for Electronic Disclosure by Insiders) - information on Canadian insiders (free) - www.sedi.ca
  • SEDAR (The System for Electronic Document Analysis and Retrieval) - Canadian securities documents (free) - www.sedar.com
  • Federal Election Commission - U.S. political donations (free) - www.fec.gov
  • ...more
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