Communicating with your customers is a good thing, right? Well, what about when some of your outbound communications end up repelling customers rather than attracting them?

Today we’re going to discuss advanced customer interaction strategies with John Kim, Co-Founder & CEO of Sendbird. We’ll dive into the effectiveness of in-app messaging, the rise of mobile engagement, and the evolving machine-to-machine economy.

John S. Kim is the Co-Founder and CEO of Sendbird (YC W16), the customer communications platform powering 4,000 of the world's most popular digital applications. 7 billion messages sent and received between over 320 million people every month are routed using Sendbird, whose customers include DoorDash, Match Group, Virgin Mobile, Noom and Paytm. The company has raised $220 million USD to-date, backed by reputable investors including ICONIQ Capital, SoftBank Vision Fund, Shasta Ventures, Y Combinator and more.

John is a successful serial entrepreneur and CEO. His first startup Paprika Lab (social gaming) was acquired by GREE, and he was Korea's all-time no.1 pro gamer in the Unreal Tournament.

RESOURCES

Sendbird website: https://www.sendbird.com

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