Have you ever sat staring at your work, wondering why it’s not resonating? In this episode, Ceri talks about why you might be stuck in how you are being seen, or not seen and why this doesn’t mean you are failing. She shares six real-world strategies to help you shift gears and make your creative practice feel energised, intentional, and visible again.

KEY TAKEAWAYS

• Share the real reason behind your work. Most artists can describe what their work looks like, but that is only surface level. Reveal what drives you to create meaningful connections.
• Stop hiding behind your artist statement. Authenticity matters, you need to sound human to build a connection and when people know what you care about, they will remember you and refer you.
• Speak clearly about your process, most people will first encounter your work online and being able to picture and imagine your process counts.
• Use your titles as an emotional hook. This is often forgotten, but it is a quick win.
• Make your work relevant to the now. Art isn’t separate from the world, so make sure people understand how your work connects with the world today.
• Be specific about what you want. Start with one goal and share it everywhere you are, including your bio and newsletters.

BEST MOMENTS

“Being stuck doesn’t mean you’re failing, it often means you’re ready to evolve.”

“People don’t just connect with aesthetics, they connect with story. With purpose. With the why.”

“Make your artist statement human, not academic.”

“Clarity creates movement, it helps you focus your energy and opens doors because others can see exactly what you’re aiming for.”

PODCAST HOST BIO

With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.

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Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! 

https://cerihand.com/membership/ 

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Build Relationships The Easy Way
Our self-study video course, "Unlock Your Artworld Network,"  offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.

https://cerihand.com/courses/unlock_your_artworld_network/

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Book a Discovery Call Today 
To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected]

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Discover Your Extraordinary Creativity 
Visit www.cerihand.com to learn how we can help you become an extraordinary creative.