Outstanding business-to-business (B2B) customer experiences ensure that every stakeholder in a client account gets the value they seek. Given the number of potential stakeholders in a given account, this can seem like a daunting task. In this episode, we speak with senior analyst TJ Keitt about how CX professionals at B2B companies must build collaborative environments within their CX ecosystems. For more on TJ's research, check out his report Customer Collaboration Powers B2B Customer Experiences on Forrester.com