6 Ways To Make Sure You Are NOT a Commodity [Thanksgiving Episode] - E124

Highlights from this episode:

Run Down: 6 Ways to Make Sure You Are NOT a Commodity (00:46)

Office Talk: Dry Eye, Medical, & Hiring (17:53)

In today's episode we are talking about what it takes to make sure your practice is not a commodity. There are 6 keys that I have found to make sure this is not you. You have more to give your patients than the other guy. Show it! Enjoy! (00:46)

In our Office Talk today, we are talking about developing a dry eye center, taking on more of what I enjoy (medical) and the continuing saga of hiring. Quick tip on hiring: do NOT do interviews via Zoom. You will not get the full picture of the prospective staff member and there are critical things you will miss by not having them come in to speak with you. (17:53)

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