The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#608: Why the C-Suite needs to pay more attention to social media, with Dr. Antonis Papatsaras, Hootsuite


Listen Later

Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more than you think—in revenue, reputation, and even stock price stability.

Today we’re exploring the C-suite’s perspective on social media with Dr. Antonis Papatsaras, CTO of Hootsuite, the social media performance engine powering the content of brands and organizations across platforms worldwide since 2008. We’ll discuss the misconceptions surrounding social platforms, the untapped potential for ROI, and the consequences of neglecting social media in today’s digital landscape.

About Dr. Antonis Papatsaras, CTO, Hootsuite

Dr. Antonis Papatsaras joined Hootsuite as Chief Technology Officer in November 2022, bringing over 25 years of expertise in Computer Science and Software Engineering. As a veteran in the technology space, his strategic vision and leadership has significantly elevated Hootsuite’s product organization, both driving efficiencies internally and building a scalable product that enhances our user experience.

More recently, he was a driving force in our acquisition of Talkwalker, the leading AI-powered social listening solution, sparking a transformative shift from social media management (the category Hootsuite pioneered) to social media performance. Through this innovative move, he has piloted the world’s first social media performance engine where customers can convert insights into actionable business impact and revenue.

Throughout his career, Antonis has consistently driven customer value with cutting edge products and scalable cloud-based architectures. Prior to joining Hootsuite, Antonis served as Chief Technology Officer and lead for the Contract Lifecycle Management (CLM) product suite at DocuSign. He has also driven innovation by building strong, diverse and distributed teams in both small and large organizations, including SpringCM, Hewlett Packard Autonomy, Interwoven and DiscoveryMining.

RESOURCES

Hootsuite website: https://www.hootsuite.com

Hootsuite's Social Media Trends Report: https://www.hootsuite.com/research/social-trends?srsltid=AfmBOoouMJXarIYf8O8QuA1A9Jdowv0eIHeNTbGrhYIereq13cEdWV4S%5C

Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio

Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 - Use code MEDEXP25 for $200 off registration

Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

...more
View all episodesView all episodes
Download on the App Store

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXBy The Agile Brand

  • 5
  • 5
  • 5
  • 5
  • 5

5

209 ratings


More shows like The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

115 Listeners

Timeline, l'Histoire en Podcast by Richard Fremder

Timeline, l'Histoire en Podcast

22 Listeners

20/20 by ABC News

20/20

11,703 Listeners

Pivot by New York Magazine

Pivot

9,039 Listeners

Pod Save America by Crooked Media

Pod Save America

86,163 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,878 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,300 Listeners

Plain English with Derek Thompson by The Ringer

Plain English with Derek Thompson

2,173 Listeners

The Delighted Customers Podcast with Mark Slatin by Mark Slatin | The Agile Brand

The Delighted Customers Podcast with Mark Slatin

28 Listeners

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

715 Listeners

The Innovation Economy with Arlington Economic Development by The Agile Brand

The Innovation Economy with Arlington Economic Development

46 Listeners

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success by The Agile Brand

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

36 Listeners

Mick Unplugged by Mick Hunt

Mick Unplugged

2,940 Listeners

The Level Up Podcast w/ Paul Alex by Paul Alex Espinoza

The Level Up Podcast w/ Paul Alex

263 Listeners

Chief Change Officer by Vince Chan

Chief Change Officer

43 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

79 Listeners

The Composable Roadmap with Chad Solomonson by The Agile Brand

The Composable Roadmap with Chad Solomonson

19 Listeners

Extend Podcast with Darshan Shah, MD by Darshan Shah, MD

Extend Podcast with Darshan Shah, MD

51 Listeners