In this episode of The Crop Cast, Sean sits down in person with Jason, Brandon and John from AgriVision Solutions in northwest Missouri for a wide-ranging, candid conversation about the evolution—and current challenges—of precision agronomy. The discussion traces the journey from early GPS yield monitors and grid sampling to today’s cloud-based data systems, highlighting a critical truth: collecting data is easier than ever, but turning it into accurate, actionable decisions is harder than ever. The group digs into why soil test “build and maintain” philosophies often fail to explain yield variability, how carbon and biology are the missing drivers behind nutrient availability, and why ROI, not just yield, must become the primary metric for modern farming. This episode is a thoughtful, experience-driven look at questioning assumptions, embracing better diagnostics, and learning how to grow more efficiently by understanding the why behind the data

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