Cole sits down with Tamiru Tadesse founder of Alo Coffee, to trace his remarkable path from studying electrical engineering to becoming one of Ethiopia’s most influential coffee producers.

Tamiru recently made global headlines by hosting Alo Coffee’s first-ever auction, where he shattered records with a historic $1,739 per kilo sale and an average price of $625 per kilo setting a new benchmark for Ethiopian coffee on the world stage.

Tamiru shares...

- His path into coffee and the origins of Alo Coffee

- How Ethiopia moved beyond the commodity exchange system

- The challenges and triumphs of running an international auction

- Why altitude and variety matter for quality

- His vision for the future of Ethiopian coffee and "luxury coffee"

📌 Connect with Alo Coffee: alo-coffee.com

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