What I learned from reading The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger.

----

Such was the beginning of a revolution [0:01]

The economic benefits arise not from innovation itself, but from the entrepreneurs who eventually discover ways to put innovations to practical use. [15:30]

the basic idea was around for decades [17:30]

Malcom's early life and first business [23:00]

McLean had an obsessive focus on cutting costs [33:00]

the beginning of Malcom McLean's idea [37:00]

McLean's definition of total commitment [41:00]

McLean's fundamental insight [48:00]

fixing the business by focusing on the customer's real problem [53:40]

the surprising reason containers are standardized [1:00:00]

Daniel K. Ludwig and Malcom McLean [1:07:00]

Malcom McLean sells his business [1:13:00]

Starting another business [1:21:00]

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast