The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#618: Working with AI to create better (not just more) content with Nick Gernert, CEO WordPress VIP


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As AI increasingly generates content, is it creating a better internet—or is it quietly eroding the authenticity we value online?

oday, we’re excited to welcome Nick Gernert, CEO of WordPress VIP, the enterprise CMS behind some of the biggest media and enterprise websites. With extensive experience overseeing a platform that powers millions of websites, we’ll explore how AI is transforming the digital landscape and where human creativity fits in this new paradigm.

For over 20 years, Nick Gernert, CEO of Wordpress VIP, has been a key evangelist of open source technology, working across the open web to build the next generation of enterprise digital experiences. In his role as CEO of Wordpress VIP at Automattic, Nick leads the company’s overall business strategy, working with partners to expand the business and drive the commercial growth and executive adoption of Wordpress as they disrupt and lead the enterprise content management market.


Before joining Automattic, Nick was an advisor to Transform’s executive team up until their acquisition by Dbt Labs, and held the title of Senior Vice President of Digital at Voce Communications. Nick holds a Bachelor of Science in Finance from the University of Central Florida’s College of Business Administration and is an Innovation Fellow at the Eugene M. Lang Entrepreneurship Center at Columbia Business School.


RESOURCES

WordPress VIP website: https://www.wordpressvip.com


Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0

Use code MEDEXP25 for $200 off registration


Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio


Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.


Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom


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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com


The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow


The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging, and informative content. https://www.missinglink.company

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