The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#625: Creating an agile brand with composable approaches, featuring Chris Bach


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“Software is eating the world.” That was written over 14 years ago, back in 2011 by Marc Andreesen, and it seems like that is growing more true every day.


Today we’re going to talk about the increasingly digital nature of businesses - all businesses - as well as how the concept of composability, which has been applied effectively in the world of software, might just have applications well beyond technology infrastructure.

To help me discuss this topic, I’d like to welcome Chris Bach, Co-Founder of Netlify.


RESOURCES

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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom


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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com


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