If we can binge-watch our favorite shows or have groceries delivered with a tap, why does navigating healthcare still feel like a maze? Is it time to rethink the patient experience from the ground up?

Joining us today is Adeline Ashley, Director of Customer Engagement at Sitecore and author of the groundbreaking book, Shop Stream Heal: Transforming Patient Care in the Digital Age. With over 20 years of experience leading digital transformation for major brands like Oprah, Anthem, and Southern California Edison, Adeline has dedicated her career to bridging the gap between consumer-grade digital experiences and patient care. Her mission is to create healthcare experiences that are accessible, intuitive, and, above all, human.

Adeline Ashley is a digital marketing heavyweight and entrepreneurial force in innovative customer experiences. For over twenty years, working with brands like Oprah, Southern California Edison, Anthem, and major healthcare systems, she has spearheaded pioneering initiatives that merge creativity with data-driven strategies to forge lasting connections.

From award-winning entrepreneurial ventures like her gourmet foods line to developing engaging digital platforms, she has a proven track record of identifying gaps and delivering groundbreaking solutions. This entrepreneurial mindset now fuels her role as the global healthcare lead at Sitecore, where she is revolutionizing the digital patient journey in healthcare by seamlessly blending human insights with cutting-edge technologies.

RESOURCES

Shop Stream Heal: Transforming Patient Care in the Digital Age by Adeline Ashley: https://amzn.to/4gfoMGu

Sitecore: https://www.sitecore.com

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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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