This week we discuss the importance of continually evolving your thinking in the rapidly developing cannabis landscape.

- Why updating your mindset is so important

- How to filter noise from real trend changes

Topics that we discuss our updated thinking on:

- Flower vs Extracted products

- Brands in Flower (how and why Cookies has performed so well)

- Vertical Integration

- Importance and Long Term Viability of Dispensaries

- Extractors

- Rec vs Medical markets

Lastly we give some final thoughts before the upcoming US election next week