The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix


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We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.

Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths?

AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today.

Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix.

To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix.

About Noah Zamansky

Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences.

Resources

Stitch Fix: https://www.stitchfix.com

eTail Palm Springs: https://etailwest.wbresearch.com/

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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