What does it take to create a hit kids’ TV show? Well in today’s episode, Farnaz Esnaashari, Creator of the hit kids’ tv show Shimmer and Shine joins us to answer that question and so many more. Farnaz shares her journey in the world of production and media, starting from her first internship and taking us to her first few pitches. What you’ll learn from this episode is that it takes persistence, grit, and a never-give-up attitude to make it in this business, but, if you’ve been listening to this podcast for any length of time, I’m sure you already know that.

In this episode, you’ll discover that the process of developing a hit tv show is long, and getting an opportunity to develop a show is more based on relationships than any one idea. Farnaz earned her ticket by working for years in production, but she shares how different that process looks today. This episode is for you if you’re a budding toy entrepreneur with a new show idea,  OR you’re an established toy company seeking to make your existing IP more toyetic. Get ready to gain a fresh perspective on how to approach and connect the development of your IP and your future toy line.


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