The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#653: Accelerating speed to insights using synthetic feedback with Ali Henriques, Qualtrics


Listen Later

We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences.


How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to talk about how increasing the speed to insights can be a game changer for brands, and how synthetic feedback allows rapid testing and on-demand marketing intelligence..

To help me discuss this topic, I’d like to welcome Ali Henriques, Global Director of Edge at Qualtrics.


RESOURCES

Qualtrics: https://www.qualtrics.com


Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom


Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd


Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show


Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com


The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow


The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

...more
View all episodesView all episodes
Download on the App Store

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXBy The Agile Brand

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

103 ratings


More shows like The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

View all
Planet Money by NPR

Planet Money

30,693 Listeners

Pivot by New York Magazine

Pivot

9,539 Listeners

WSJ Tech News Briefing by The Wall Street Journal

WSJ Tech News Briefing

1,644 Listeners

The Daily by The New York Times

The Daily

112,408 Listeners

Narcissist Apocalypse: Patterns of Abuse by Abuse Survivor Network

Narcissist Apocalypse: Patterns of Abuse

757 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,095 Listeners

Fiction - Comedy Fiction by The Sunset Explorers

Fiction - Comedy Fiction

6,444 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,554 Listeners

Hard Fork by The New York Times

Hard Fork

5,512 Listeners

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success by The Agile Brand

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

36 Listeners

The Delighted Customers Podcast with Mark Slatin by Mark Slatin | The Agile Brand

The Delighted Customers Podcast with Mark Slatin

31 Listeners

The Innovation Agility Podcast by The Agile Brand

The Innovation Agility Podcast

25 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,427 Listeners

Rooted in Wellness with Mona Sharma by Mona Sharma

Rooted in Wellness with Mona Sharma

74 Listeners

The Composable Roadmap with Chad Solomonson by The Agile Brand

The Composable Roadmap with Chad Solomonson

22 Listeners

Leadership Reads: Articles on the Go by Team Leadership Daily

Leadership Reads: Articles on the Go

0 Listeners

Listen & Lead: Team Articles in Your Ears by Team Leadership Daily

Listen & Lead: Team Articles in Your Ears

0 Listeners

Management Mastery: The Human Side of Business by Daily Leadership Dialogue

Management Mastery: The Human Side of Business

0 Listeners