Laura is the founder of YBA PPC, a top-tier digital marketing agency specializing in Google Ads. Her journey began by running successful Google Ads campaigns for her own business, leading her to launch YBA PPC to help others achieve similar results.   With over two decades of experience and training from the world's best, Laura's team delivers transparent, results-driven solutions for businesses across industries like holidays, home care, automotive, and healthcare. Expect honesty, friendliness, and impactful outcomes when working with YBA PPC.      On today's Podcast:     1:10 - Laura Moxham, MD of YBA, focuses on business growth, particularly in self-storage, and discusses her work with Google Ads. 2:04 -  Laura shares her passion for self-storage to improve Google Ads performance. 4:03 - Acknowledgment of Laura's success and expertise in pay-per-click advertising. 7:24 - Discuss the significance of understanding business numbers and managing finances effectively. 8:35 - Discussion on future outlook and industry trends in the self-storage market. 10:47 -  Laura discusses varying performance among operators and predictions about industry growth. 12:31 - Laura discusses growth potential in self-storage, emphasizing seizing current market opportunities. 15:10 - Stressing effective follow-up strategies for lead conversion. 17:26 - Discussion on providing exceptional customer service for sales success. 20:32 - Laura explains managing Google Ads effectively. 22:48 - Highlighting accurate tracking and strategic keyword management in pay-per-click advertising. 24:49 - Laura discusses variable cost per lead and customer lifetime value. 27:13 - Emphasis on ROI-driven marketing investment for business growth.     Links Mentioned:   YBA PPC

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