After being laid off during the pandemic in 2020, Conor Lewis was bit by the entrepreneurial bug and decided to go for it with his toy product, FORT. Conor put his marketing expertise to use and built an email list of over 80,000 people before launching his Kickstarter campaign.

His share focused and gamified marketing campaign helped him build his email list organically. Conor comes on the show today to share his journey of building his list, nurturing his interested customers, and ultimately funding a multi-million-dollar crowdfunding campaign in the first 24 hours. If you’ve ever considered a pre-order, a Kickstarter campaign, or an IndieGoGo, this is the episode for you.

Listen in to today’s episode and send me a message on Instagram (@thetoycoach) and let me know what you’ve learned.


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