Today’s conversation is with Mike Samuels, the Coffee Shop Copywriter.

We learn about Mike’s background working his way through the fitness industry and his journey to full time copywriting.

Mike shares why leave the fitness industry despite it being an area of passion.

We discuss the key lessons both individuals and businesses can learn from how Mike has secured over $170 Million in online sales through his copywriting content. These include achievement as an archetypal introvert, positively using imposter syndrome, and not playing the victim card.

Mike delves into both his mindset and observations on the copy and content he sees online. We then look at what the increase in political correctness means for creating content and the written word. As part of this, freedom of speech and how we communicate now and in the future is a key area for discussion.

This week's podcast is brought to you by MTN Coaching. Founder, David Hatt has appeared twice on the podcast to share his wisdom on business and fitness.

David heads up a team of 6 coaches who come together to form Scotland's leading online fitness coaching service. They provide bespoke programming to enable you to lose fat, build muscle while still enjoying by building fitness into your lifestyle.

You can visit http://mtncoaching.co.uk and enquire today.

Connect with Mike:

Website - http://thefreedomkickstarter.com/kickstarter/

Instagram - https://www.instagram.com/the_coffeeshop_copywriter/

Connect with Col:

Join my Email List - https://mailchi.mp/548e38ba5942/colincambro

Insta - www.Instagram.com/col.cambro