Shannon, a Charleston native, is a powerhouse: an artist who left art due to its restrictions, a New York City bartender who championed rum when no-one cared about it (spoiler: a lot of people still don't care), the award-winning author of "Tiki: Modern Tropical Cocktails" and a consultant and ambassador for brands including Denizen Rum, Privateer Rum and Myrtle Bank rum. 
We sat down in the back room of Porchlight bar in NYC over quite a few rums to talk brand creation, just how crucial the Myrtle Bank hotel was in building "Brand Jamaica", her role in creating their rum brand, drinking the excellent Privateer Rum, and the whole coming-to-NYC-and-winding-up-bartending experience for someone who wanted to be an artist (and who, if you ask me, still is). 

Enjoy! 

Shannon on IG: https://www.instagram.com/shannonmustipher/
Shannon's website: https://www.shannonmustipher.com/
Myrtle Bank Rum: https://www.myrtlebankrum.com/

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Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected]

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