The Core Report

#694 How Ecommerce Is Recharging India’s Economy and Jobs | Govindraj Ethiraj | The Core Report


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In this episode, Govindraj explores how digital commerce is transforming consumption, jobs, investment, and exports in India. With over 250 million online shoppers today — and a projected 425 million by 2027 — ecommerce isn’t just a side story; it’s a growth engine ready to be unlocked.

Our guest, R. Chandrasekhar, Chairperson of the Centre for the Digital Future and former IT & Telecom Secretary, shares insights from a new report on the economic impact of e-commerce and what it will take to scale it.

Key topics we cover:

  • Can e-commerce boost consumption amid slowing spending?

  • Why India lags at 8% online retail vs. China (27%) and the US (22%)

  • The $200 billion export opportunity by 2030

  • How e-commerce supports 14 million digital workers, including gig jobs

  • How every traditional retail job replaced creates 2.5 new jobs in e-commerce

  • The role of GST reform in lowering costs and improving access

  • What’s blocking rural ecommerce adoption and how policy can help

  • Fixing regulations, FDI rules, compliance, credit access, logistics, and cold chains

  • Why data and labor market insights are critical today

Whether you follow business, tech, capital flows, or jobs, this conversation offers clarity and context on India’s digital economy.

Watch, share, and tell us: Is e-commerce India’s next economic multiplier?


Stay with us for sharp insights, expert analysis, and clear answers on where India and the world are heading in the global oil game.

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