7 Figure Fitness Business Podcast

Hey Fit-biz Owners!

Listen in as Matt Ryder shares how he grew his businesses by having the right mindset, getting coached by the best mentors, attracting loyal staff, and having a super systematized business. 

Honing your skill sets and getting mentored by more successful people is an investment, not a risk.

Growing an uber-successful business requires time, money, and knowledge. You may be a very, very good personal trainer, but if you suck at running a fitness business...it’s about time to take that leap of faith and learn how to be more business-savvy. 

If spending money on something helps you to achieve your business goals, it’s not a risk. 

Know what’s stalling your business success and invest in solutions that will get you to your ultimate goal. Often, it’s riskier not to take chances!

Episode Highlights:

1. Introduction [0:00]
2. How Matt’s business grew in extreme degree the past 18 months [1:24]
3. Let your people grow without you [3:13]
4. Investing in your business and your skillset - a good business foundation  [4:45] 
5. Being ethical in your business will attract the right people to work with you 9:14
6. Matt’s business mentors and where he draws inspiration from [11:40]
7. Provide systems of responsibility for people to be able to step up  [13:01]
8. The two types of people when it comes to Investing in Business Coaching [18:27]
9. The best mentorship programs Matt has invested in [23:49]
10. Afraid to fail? It’ll only keep you where you are at now, not where you want to be [24:58]
11. Successful people lean into things with a lot more aggression and enthusiasm [27:21]
12. Take the leap of faith - get a business mentor  [33:54] 
13. Comfort is a breeding ground for mediocrity [39:06]
14. Develop relationships with your mentors and progress down the line with them. [42:19]
15. How to take risks but not make stupid decisions [46:03]
16. What’s next for Matt Ryder, Sales Sniper and 7th Level Communications  [54:47 ]

About Our Guest:

Matt Ryder is an ex- Special Forces sniper turned Sales Sniper. He’s the CEO of 7th Level Communications and Sales Sniper Consulting. As a business owner, Matt is a high performer and understands how essential selling and persuasion are to people who want to succeed in life and business. 

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

Resources:

Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

“Pics or it didn’t happen” is over. 

It’s all about video content now. And for those in the fitness industry, getting in front of the camera is a non-negotiable if you want your business to thrive. 

Digital marketing is all about presence and building trust. 

And there’s no better way to build trust with your potential clients than to put a friendly face in front of your Fitness business brand.

Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Are your emotions causing you to blow a sale?

When you’re in sales, you’re sure to bump into difficult prospects. 

Rude people can make you reactive, triggered, and argumentative. 

But you can’t let those take control over you. 

Learn how to handle these types of emotions. It all starts with awareness and knowing the next steps on how to get past the objections and close that sale! 

Love fit-biz tips like this? Go ahead and join our exclusive Facebook Group for fit-preneurs.

Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Ever heard of the saying “love what you do and the money will follow”? 

Success in life and in running a fitness business all starts with the right mindset.

Unfortunately, many fit-preneurs can be crippled by their deep-seated insecurities that make them question their capabilities and potential to succeed.  

James Cant, a veteran bodybuilder and performance coach, outlines how having a strong mindset will ensure you conquer that “little voice” from within and uncover who you truly are and reach your full potential. 

When you know your true self and have that genuine desire to serve people in your chosen niche, you’ll be a force to reckon with. 

Learn how you can crush it with your fitness business…

...while also creating that balance between life and business...  by being your true self, and by being consistent in your good habits to lead to your success. 

Episode Highlights:  

1. Introduction [0:00]
2. How James Got into Bodybuilding [1:41] 
3. Started a coaching business without knowledge in marketing and sales [3:50]
4. Online PT can make a lot of money if….they love what they do! [7:58]
5. The secret to not suffer from the imposter syndrome  [9:15]
6. Why you shouldn’t do the things that you don’t like to do [12:31]
7. The role of mindset structures to find balance between life and business [13:06]
8. Tracking habits can help you become more accountable to yourself and your team [15:33]
9. James feels less confident when he gets to do things out of money and not passion [17:41]
10. James’ big vision and mission - help turn men into savages! [19:05]
11. The currency right now is authenticity! [24:09]
12. How deep-seated insecurities can make one “inauthentic”   [27:59]
13. Don’t listen to the “little voice” within so you’ll feel more confident.  [30:32]
14. Our challenges in life are the ones that make life worth living and exciting [34:05]

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

Resources:

Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group. 

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe

See omnystudio.com/listener for privacy information.

It can be overwhelming to decide which systems you need to have up and running in your fitness business. 

There are actually three systems you’d need. But you can’t put up everything in place until you’ve established the first one.

You need to start with your lead generation system. If you don’t have it in place, all other systems that you’ll create will be useless. 

Listen to this episode to know more about what an effective lead generation system is. 

Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

It can be overwhelming to decide which systems you need to have up and running in your fitness business. 

There are actually three systems you’d need. But you can’t put up everything in place until you’ve established the first one.

You need to start with your lead generation system. If you don’t have it in place, all other systems that you’ll create will be useless. 

Listen to this episode to know more about what an effective lead generation system is. 

Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

How can you turn an oversight in your business, to a significant jump in sales almost overnight?

...And get results like increasing your weekly income by $100,000?

As a data-driven company, we regularly analyze our numbers.

This ensures that we're not missing key data that has a significant impact (positive or negative) on our fitness businesses.

This means that if there are some inefficiencies in our operations... We will always have the numbers to back us up in making data-driven decisions. 

As a result, we recently identified some inefficiencies in our sales process and made the right tweaks right away.

Fixing this seemingly small oversight made a phenomenal impact on our sales...within only six weeks of us implementing the change.

With the ever-changing business landscape of the online fitness business industry - you MUST be across every piece of data in your business to dial up what is working… and dial down or turn off what isn’t. 

As you know, our mantra has always been "Know your numbers"! Because when you know them, you'll always find ways to boost your revenue - just like we did. 

So, jump in and listen to this episode, as we uncover exactly how we grew our weekly income by an extra $100,000!

Episode highlights:

1. Introduction [0:00]
2. How we reduced expensive Facebook Ads [1:45] 
3. An Innovative idea in the online fitness space  [4:31] 
4. What makes a good and bad business name? [6:40]
5. What to do when Facebook shuts down your ad account? [9:04]
6. Innovating with the multiple brands concept [11:09]
7. How an oversight resulted to a 10% increase in Sales in 6 weeks [14:40]
8. Watch out for these next major levers in our fitness businesses [17:32]
9. Business growth or consolidate business to build efficiencies? [18:20]
10. We have the best online fitness marketing and sales team in the world [22:11]
11. Why we love this business [25:08]

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

Resources:

Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe

See omnystudio.com/listener for privacy information.

When no one’s signing up to your fitness programs, the problem isn’t your marketing.

The problem is with your offer. 

It’s good to look into your offer and ask yourself this, 'Is my offer the right fit for my target market?’

Watch the video as I go over what you need to do to design the offer that solves your prospect’s problem and brings in the sales you’ve been working for.

Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Do Your Sales Calls Last More Than 30 Mins? Then You’re Wasting Time, Money, and Energy! 

Spending too much time on sales calls isn’t just energy-draining...it also reduces your time for selling and more importantly…

We’ve observed that the shorter our sales calls, the higher our close rates were.

So focus on the most meaningful parts of the sales call and avoid talking excessively or letting yourself get derailed by unnecessary topics.

Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Hey Fit-biz Owners!

Congratulations! Your fitness business has started to grow with more clients... But you have recently realised you are working more hours and having less freedom?  

Is this the norm amongst successful fit-preneurs?

The answer is NO...and we’ve proven that ourselves. We can take time away from the business with friends and family, while our business continues to grow.

In this podcast episode, we talk about how we were able to achieve more freedom in our lives despite the massive growth of our fitness businesses.

The key word for you to learn is: leverage. 

We will share with you exactly how we leverage time and manpower in order to focus on ONLY the most important aspects of our businesses and ignore the un-important. 

We’ll also teach you how to gather data and metrics about your business so that you know exactly how to allocate the right resources and efforts without your input or guidance. 

Listen to the episode today and know that you can design your business to eventually allow you to enjoy more freedom in life, while also making more money.

Episode Highlights:

1. Introduction [0:00]
2. Starting a Fitness business and earning a very low hourly rate  [2:01]   
3. The numbers that you need to track to assess the results you’re getting [4:41]
4. Know your Cost per Acquisition  [7:30]
5. Applying “Implied odds” early to make more money in the future  [9:58]
6. How an average trainer can start tracking his/her numbers  [11:07]
7. Grow your business faster with paid ads [13:45]
8. The one common goal fit-biz owners are aspiring for [16:13]
9. Build with the end in mind [18:21]
10. What you need to have to achieve freedom in your business [20:50]

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

Resources:

Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.