7 Figure Fitness Business Podcast

There are always going to be slow days or weeks, or even months for your fitness business, but that’s okay. If things don’t go according to plan, you can simply go back to your brand’s values and how you reflect in your program. 

In this FitBizTips episode, Andrew G shares how a strong connection with your prospects is an essential part of client acquisition. Bringing this value to your business can turn prospects into buying clients.  

Listen to the episode to learn how you can use this connection in your prospecting.

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/syste...

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?...

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odi...

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Removing yourself from your 7 figure fitness business is not rocket science!...but you surely need to build a strong foundation at the start. 

The transition from an in-person gym business into an online fitness business can be a daunting task. Failure is guaranteed if you're not prepared to handle all aspects of the company.

Every fit-biz owner who aims to scale must be well-equipped in all aspects of running a business. It will help if you lay a good foundation from creating systems and processes to make it less dependent on you eventually.  

Listen in as Brad Mickelssen tells his story from personal trainer to CEO of a 7 figure online fitness business. Equipped with determination and passion in fitness and nutrition plus business mentorship,  Brad has gone a long way indeed!

Episode Highlights:

1. Introduction [0:00]
2. How Brad started in the commercial gym space business.  [0:29]
3. Being inquisitive and participative in a mentorship program [5:40]
4. Notable learnings from Systems By Design mentorship program. [10:14]
5. Realization from a couple of unsuccessful niches.  [13:20]
6. Have the courage to continue exploring despite some unsuccessful attempts.[17:22]
7. Current numbers in Brad’s fitness business. [19:24]
8. Brad’s 10-year goals for his fitness business. [22:57] 
9. Transitioning from CEO, the tasks Brad had to let go. [24:11]
10. Current challenges being faced in the business. [27:08]
11. How to properly address a problem in your business. [29:05]

About the Guest:

Brad Mickelssen is the founder of https://www.stronglifehp.com.au/. His company is on a mission to help people regain energy, build life changing confidence and enjoy better relationships with family, friends and partners. 

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

Resources:

Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group. Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Struggling with low closing rates when doing fitness sales?   

Your close rate is a reflection of how marketing and even training is going for you. If you’re converting below the ideal rate, you might want to look into the areas affecting your sales conversion.

Andrew P gives us an insight into the importance of staying within the ideal numbers when it comes to conversion rate, and areas that, when aligned, will be driving more closes for you.

Increase your close rate in no time! Listen to the podcast now. 

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/syste...

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?...

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odi...

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Tell your fitness prospects, you've been where they are at now, and you’ve got the solution to their problem.

The best way to build a connection with your audience is by being anything but salesy in your content. Authenticity often gets lost in doing sales if you’re too focused on the numbers. 

Your audience wants to connect with a unique and authentic person, which is where they can truly identify with you. In this FitBizTips episode, Iggy shares the type of content that gets viewers and leads to act and get in touch with you.

Start writing powerful authentic content! Watch the video now.

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/syste...

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?...

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odi...

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

THE SAD TRUTH: The fitness space is full of shoddy mentors who are making big promises but aren’t delivering.

Many semi-successful fit-biz owners think that there’s more money in business coaching. So, even without their own track record of success in a fitness business, they seek to coach other fitpros… and almost always fail at delivering any positive result.

Business mentorship goes beyond motivation. Effective mentorships come from people who have the track record of success…  Proven business systems that you can replicate AND quality coaching on implementing that into your own business.

In this episode with AJ Morton, Founder of FitPro Mentorship Review Facebook Group, he discusses the ways to distinguish who’s legit or not in the fitpro space.   

Episode Highlights:

1. Introduction [0:00]
2. Careful with how other people come to you via cold DM.  [1:20]
3. The ability to take ownership of your own failures shows your integrity. [3:45]
4. Desirable ways to find the right mentors. [4:33]
5. How AJ curates programs and mentors before featuring them in the community [9:07] 
6. Many FitPros fall prey to mentors with great client acquisition system [11:09]
7. Flashy vs. Next-level Smart mentors - Why you should go for the latter  [16:09]
8. Good FitPro mentors focus on their clients’ success. Not on theirs. [20:06] 
9. The FitPro Mentorship Group review structure to spot bogus reviews. [26:52]
10. Successful mentees are risk-takers and decisive. [29:22]

About the Guest:

AJ Morton is the founder of FitPro Mentorship Review Group. The biggest independent review site for the fitpro mentorship industry.  

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

Resources:

Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group. Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

You don’t need to be a YouTube superstar to establish a solid online fitness brand!

The transition from being an in-person trainer to an online fitpreneur requires branding work. One of the many ways to penetrate the online fitness space is to establish your expertise in  your chosen niche. 

Make yourself visible online and share quality FREE content that resonates with your prospects. It’s always easier to convert sales when your fitness leads know and trust your brand.

Listen in and know more about the transition of a fitness business from offline to online.

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/syste...

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?...

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odi...

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Are you still posting on your social media pages round the clock?!

If you are still stuck in the old ways of content marketing via social media, it’s time you get to read this. The quantity of your posts doesn’t matter if it fails to connect with your audience. You’re just wasting your time.

Focus on posting genuine and authentic content. It will help you connect to the right fit-biz clients. Your fitness prospects will love you for posting content that solves their specific problems. 

Start connecting with your audience with the right messages.

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/syste...

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?...

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odi...

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Hey Fit-Biz Owners!

So, you’ve got clients signing up to your fitness program… but how do you scale while delivering a top-notch program and service to be proud of...  without getting burned out?

It’s difficult to scale an online business if you don’t have the systems that’ll help deliver the services to your paying customers. Many personal trainers become overwhelmed with the amount of work piling up on their shoulders - lead gen, sales, onboarding, client servicing etc.  

If you're a fit-biz owner that aims to get from the 5-6 figures into 7 figures… you can be building those 7-Figure systems and automated processes NOW to save time and create REAL lifestyle freedom.

Join us in this conversation with Ash Burleigh of PT Distinction where we talk about having systems in your fit-biz so you can scale fast and efficiently.

Episode Highlights  

1. Introduction [0:00]
2. What problems PT Distinction solves for personal trainers [1:25]
3. Work hard early in your business to enjoy freedom and success later on [7:49]
4. Gamifying a program gets your clients more results [10:24]
5. Integrating emotional hooks to make people take action [13:11]
6. The main areas where most fitness business owners focus in [16:37]
7. Know who are the clients you aim to serve and craft an incredible client experience for them [24:24]
8. Which is better: create an app from scratch or use a pre-made online fitness app? [27:30]
9. Online fitness programs should be simple and measurable. [37:45]
10. Product optimization can help you create different revenue streams for your fitness business. [43:09]
11. Nail in the basic systems in your fitness business so you can focus on the other revenue streams later on. [45:25]

About our Guest:

Ash Burleigh is a PTD Ninja. He has helped a lot of Personal Trainers create their programs and grow successful online fitness businesses using PT Distinction. PTD is a premier software for Personal Trainers that aim to automate their fitness businesses.

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

Resources:

Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe

See omnystudio.com/listener for privacy information.

If you can get to know yourself better, you can build a good rapport with more clients.

Connecting with clients can be quite challenging especially if you’re doing sales calls in your business.

If you’re having a hard time connecting with people during sales calls, work on improving yourself first.

Learn how you can be a more emotionally intelligent business owner to create a greater impact in the sales department of your business.

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/syste...

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?...

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odi...

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Are paid ads REALLY necessary? Especially if you’re just starting out?

Should you just rely on organic content UNTIL you’re making $$$??

Here’s the thing: Paid ads give you an advantage in a highly competitive and content-saturated space. And you don’t actually have to spend more than what you can to get maximum results.

With just a little bit of practice and testing, you can make your ads do the heavy lifting.

◆Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/syste...

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?...

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odi...

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.