7 Figure Fitness Business Podcast

Hey Fit-Biz Owners!

This year we launched a special video series called #FitBizTips with the goal to create bite-sized videos for fitness business owners like you. We covered topics on branding, lead generation, operation, sales, and marketing.

Whether you are just starting out with your online fitness business or you’re in the brink of giving up because nothing seems to work, check out these info-packed #FitBizTips episodes... 

Episode Highlights  

[0:00] Introduction 

[1:56] Episode 28 - How to build your fit-biz brand online from being an in-person personal trainer

[5:25] Episode 31 - What makes a fit-biz brand tick

[8:15] Episode 14 - You can’t miss these online fitness program must haves

[9:29] Episode 29 - Be authentic, connect with your fitness audience

[11:21] Episode 24 - Know why being on-cam makes your fit-biz more legit

[13:48] Episode 10 - Stop Selling! Start caring genuinely to your prospective fitness clients

[17:06] Episode 07 - How to make your fitness clients buy with gusto

[19:24] Episode 17 - How to make your fit-biz fulfilling

[21:17] Episode 26 - Being “likeable” even on a sales call can impact your ability to sell to fitness prospects

[24:19] Episode 09 - Apply the "Love at first sight" principle in your fitness business

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

Resources:

Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

The start of a fitness sales call is a tricky balancing act. 

If you’re too cold, you risk losing your connection with your prospect. But if you come in too hot, your sales call might turn into a lunchtime chat.

Knowing how you can respond to your potential clients, whether they say something positive or negative is very important. 

Listen to the podcast now.

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Are you just starting in your online fit-biz? 

Many beginners starting an online fitness business skip a crucial step in their journey. They fail to ask themselves a few simple questions about their vision for their business.

If you’re looking to set up a FitBiz online, don’t set yourself up for frustration. Check out this video and learn how you can get started with a solid business direction. 

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Hey Fit-Biz Owners!

“Ruben is by far the best fitness salesperson I’ve ever met!” - Andrew Poulton

There are hundreds of people who are extremely good at fitness sales but Ruben Meeuwissen has been one of the best in the fitness industry.

At a very young age of 26, he has set quite a high standard for himself. Find out what makes him tick and motivated to be the person that he is now. For Ruben, he sells for the sheer love for the fitness industry and he loves what he does. 

Listen to the episode as Ruben shares how he started and has grown in the fitness industry mainly doing sales. Know what it takes to get one to the $350k per year in commissions.  

Episode Highlights

1. Introduction [0:00]
2. How Ruben got into sales at 26 years old [3:04]
3. Hitting a higher closing rate percentage in less time [6:26]
4. Ruben’s projected annual income [8:45]
5. Commission and pay structures for sales people [10:02]
6.  Ruben’s secret to collecting cash upfront [13:01]
7. There’s more mutual respect and responsibility among high quality staff  [16:01]
8. Using Data Tracking System to motivate salespeople [20:06]
9. What makes Ruben tick [23:29]
10. Stop making excuses and focus on what salespeople ought to do [26:36]
11. How to balance being a topnotch salesperson and ethics [31:40]
12. What’s Ruben’s secret in closing a sale in 20 minutes [37:20]

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

Resources:

Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Being “too enthusiastic” during a sales call may be your downfall!

Sales people’s first instinct is to be enthusiastic on their calls. But too much energy can turn prospective fitness clients off.

What people want is to have real conversations with real people. Want to ensure that you sound like yourself on sales calls? Follow this simple tip from Andrew P.

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Afraid of the competition in the online fitness space? You shouldn’t be!

In the online fitness space, there’s no such thing as competition. The demand is too high, there’s no way we can keep up. 

You don’t need any gimmicks to stand out as a personal trainer. Watch this video to know what you gotta do to attract the right clients for you. 

Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Hey Fit-Biz Owners!

Looking to boost your revenue and grow your fitness business?

Here's the good news: you don't need to spend a fortune on marketing to increase your revenue. You just have to optimize your operations.

The not-so-good news is, improving your operations requires you to be committed for the long haul. But if you know how to play the game, you can level up your skills and eventually win.

Start training now and emerge a champion in the fitness world.

Episode Highlights:

[00:00] Introduction

[00:42] Understanding the game of business operations

[03:09] Two ways operations can help boost revenue

[04:58] How to increase revenue without expanding marketing

[07:28] How optimizing operations provides business security and stability

[10:48] Monthly Recurring Revenue (MRR): The ultimate goal

[15:05] The human vs champion mindset

[19:28] The fitness business of your dreams will not happen overnight

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

Resources:

Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Want to know our secret to selling over 200k in fitness per week? 

It’s all about empowering your sales team to make them world-class closers. 

If you can get several factors to come together, you can achieve a 70-84% conversion rate, too.

Listen to the podcast to find out exactly how you can reach that goal.

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Are you constantly getting ghosted by your fitness clients?

With no personal interaction at all, it’s easier for online fitness clients to ghost you compared to in-person clients.  

To bring them back, you’ve got to express your care and concern. How? Follow up on them unannounced with these 3 foolproof messages.

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

The biggest problem that 95% of people face is actually getting leads into their business….And the very best fitness coaches rarely make the most money.   

In this podcast episode, Andrew G talks about the reality that in order to succeed in the fitness industry, you should not only be the best coach but you also need to be a very good internet marketer. 

Find out how you can connect with your target fitness clients through storytelling. And once you’ve built your brand, you can venture into paid ads that can funnel predictable income for your fit-biz. 

Episode Highlights

[0:53] The best coach rarely makes the most money 

[2:53] High ticket coaching is not about the price tag 

[4:45] What’s an Identity shift and how can you leverage this in marketing? 

[6:13] The Four key elements of creating a rockstar brand   

[9:16] Andrew G’s personal battle with Hypothyroidism/The power is in the story 

[12:52] Being able to connect with the concerns of your target audience 

[13:38] The Rule of 16 in advertising 

[14:05] Organic marketing, its components, and Why Andrew G Doesn’t like it 

[16:18] What’s the Money Button? 

[19:44] Factors that make a highly-converting Facebook Ad 

[21:22] Long landing page is a no-lose method 

[25:11] The conversation takes place from your business page to the personal profiles of your prospects 

[28:34] The rule of 16 Conversion tool 

[31:19] Recap of the salient points of the discussion 

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

Resources:

Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.