7 Figure Fitness Business Podcast

Hey Fit-Biz Owners!

Are you unsure about what you should be holding your fitness clients accountable for? 

It’s quite easy for coaches to border on being a nag. But, nitpicking isn’t going to get your clients results.

Here’s the one thing you should focus on to solve both of these issues.

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Hey Fit-Biz Owners!

The most important step to a successful fitness business is knowing your end goal. Your second priority is figuring out how to get there. 

Jane, one of our clients and an absolute bad-ass business owner, understood this perfectly. So to level up her business, she dove into our SBD Mastermind Program. 

With the help of our training on systems, automation and marketing, she has transformed her fledgling online fitness business into a scalable enterprise.

However, her journey was far from easy. She almost gave up before reaping the fruits of her investment. Hit the play button to find out what kept her motivated to push through, and be inspired.

Episode Highlights

1. [00:00] Introduction
2. [00:51] Jane and her business in a nutshell
3. [03:27] Jane's entry into the online fitness space
4. [04:24] Why Jane joined Systems-By-Design's program
5. [06:54] Biggest takeaway from the program
6. [07:53] Success requires sacrifice
7. [11:54] Effective organic marketing strategies
8. [12:44] Adjusting your brand to fit paid marketing
9. [17:13] Shifting from coach to business owner
10. [20:54] Message for fitbiz owners on the fence about joining Systems By Design 

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

Resources:
Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Hey Fit-Biz Owners!

We didn’t achieve our fitness business’ 68% re-sign rate overnight. 

It took us years of dialling it down to a science.

But today, it’ll only take you 3 minutes to learn our secret to making it a no-brainer for our clients to re-sign. 

Implement this simple technique and watch your re-sign rates soar.

 ◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Hey Fit-Biz Owners!

If you’re struggling with your mindset and attitude in your business, go enroll yourself in a  mindset program 

Fitness entrepreneurs who are looking to grow their fitness business but are struggling in keeping the right attitude and mindset will highly likely fail and get stuck. 

With Systems By Design we don’t talk much about mindset. Coming into our program, you have to have the right mindset already and are clear with your vision for your fitness business.

We focus on building successful businesses by providing the right systems and strategies to our clients. 

 ◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Hey Fit-Biz Owners!

Are you tired of spending endless hours guessing why you can’t seem to convert your sales page traffic into sales? 

Having a good copy in your sales page and even in your ads, requires an experienced (and excellent!) copywriter. However, not everyone has the resources and access to a good copywriter...like our guest here, Connor Inch. 

He’s our Copywriter for our fitness businesses...and man, he surely helped us make a lot of money! 

A good copy is something that grabs the attention of the right target audience, takes them into a journey and converts them into paying customers. So, stop writing fancy words and get into the minds of your fitness prospects. Listen in!

Episode Highlights 

1. [0:00] Introduction
2. [1:53] Why copywriting is so important and what it really means
3. [5:23] What your clients should be thinking when they arrive in your landing page
4. [10:07] Why some landing pages get zero results and why some get fantastic results
5. [11:24] How to paint that dream message without being unethical and make false claims
6. [14:39] Direct response copywriter - what should the copywriter do
7. [16:31] Keep on testing ads
8. [18:05] Best brands for Connor - those that are working well right now - what niche
9. [20:19] How do broad niches stand out from the herd?
10. [22:01] Targeting the “busy professionals” is too broad of a niche
11. [24:23] Fitness business owners should always be testing new things
12. [26:54] Why it’s important for brands to have a certain tone of voice and should appeal to the right people  
13. [31:26] How to DIY Copywriting if you’re just starting out in your own fitness business 
14. [34:06] What should you be looking for in a great copywriter?

About the Guest:

Connor Inch is a multi-faceted copywriter for the health and fitness industry and eCommerce stores. If you’re looking to hire a Copywriter for your business, drop him a line or two at [email protected]

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

Resources:

Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Hey Fit-Biz Owners!

If you’re too focused on bringing in new clients to drive revenue, you may be making a fatal mistake.

Why? You might be forgetting about one of your biggest potential pools of revenue—repeat clients.

And the best way to get your clients to resign and even refer you to their friends is to consistently provide excellent service. 

Find out how you can deliver on that promise through a client management system.

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Hey Fit-Biz Owners!

For online fitness business newbies, which route is better to take? Organic Marketing or Paid Ads?

If you’re just starting online, the paid ads route is something you have to be financially and technically ready about.  On the other hand, marketing organically, may sound inexpensive but it would mean more manual work for you and more ‘waiting’ time. 

The best marketing route for your fitness business depends on your capacity to take risks. Listen to the episode now and find out what’s the best way for you to get started online…

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Hey Fit-Biz Owners!

This is our 50th podcast episode! We’re thrilled to have reached this milestone. 

Whether you’re a personal trainer or a gym owner who’s looking to bring your fitness business online, you are top of mind when it comes to our podcast topics. Our main goal has always been to help you in your fitness businesses so you can avoid the mistakes we did when we were starting out in our own 7 and 8 figure fitness businesses. 

We’re sharing our 5 best episodes which have impacted many of you.  Again, we thank you for all your support! 

Episode Highlights 

[0:00] Introduction

[1:40] 7-Figure Fitness Business Podcast’s very first episode

[3:18]  The Four Common Traits Of Our Most Successful Clients

[11:35] Your Systems Will Set You Free

[16:49 ] Why Authenticity and Congruence Are Essential In A Successful Fit-Biz Brand

[21:14] We Launched a New Business and It Tanked

[26:20] The Fitness Industry Is Plagued By "Sham Mentors" - This Is How To Avoid Them

Resources:

Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

Connect with us:

• Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
• Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
• Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
• Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

Most fitness business owners make sales far more complicated than it needs to be. 

To achieve great results, all you really need to do is fix two things. 

Curious? Make sure to listen ‘til the end of this episode. When your team of closers get both of these right, then you’re well on your way to improving your conversion rate.

Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.

As a fitness business owner, it’s but natural to want to deliver great service to your clients. 

Many fit-biz owners who are passionate about this industry are often NOT tracking the right metrics to know if they’re doing a good job in their businesses. 

Without an accurate record of these numbers, it’s impossible to pinpoint gaps and bridge them.

So take note of these metrics to improve your operations and keep your clients happy.

◆ Resources:

Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

Connect with us:

◆ Subscribe to our YouTube: https://www.youtube.com/c/7FigureFitnessBusiness

◆ Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

◆ Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

◆ Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

Don’t forget to like, share and subscribe!

See omnystudio.com/listener for privacy information.