7 Figure Fitness Business Podcast

7 Figure Fitness Business Podcast

By Iggy OdighizuwaBusinessEducationMarketingCourses
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7 Figure Fitness Business Podcast episodes

  • Fit-Biz Face-Off: Organic Marketing Vs. Paid Ads

    Hey, Fit-Biz Owners!

    If you’ve been told that organic marketing is the first go-to rather than paid ads for lead generation, then… you’ve been told wrong! 

    Some business mentors say that it’s best to be making at least 10k per month using organic marketing strategies before you even consider running paid ads.Their reason…? It allows you to validate your offer... This is a ridiculously flawed argument!

    In this episode, we’ll talk about how it’s more efficient to run paid ads instead of waiting, frustrated, for the results of your organic marketing efforts. We dismantle the entire argument that organic marketing is required before starting paid ads.

    Don’t believe the $10,000 organic lie that has befallen many fit-biz owners, listen to our podcast now. 

    Episode Highlights:

    1. Introduction [0:00]
    2. Should you do both organic marketing and paid ads? [00:50]
    3. The best way to get a return on investment [2:33]
    4. “Do organic marketing first before paying for ads”: Where did this come from? [4:11]
    5. The easier way to validate your offer [5:50]
    6. Choosing the right mentor [11:13]
    7. Is it safer to start with organic marketing? [16:08]
    8. Understanding how to market online [18:06]
    9. What makes up a $10k mentorship program [27:08]
    10. Paid ads can scale your business massively [31:26]

      11. About the Hosts:

      Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

      Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

      Resources:

      Get access to heaps of content on lead generation, sales, systems, and automations by joining our FREE and EXCLUSIVE Facebook Group. Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations 

      Connect with us:

      • Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
      • Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
      • Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
      • Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

        • Don’t forget to like, share and subscribe!

        See omnystudio.com/listener for privacy information.

        37 min
      • Strategies To Keep Online Fitness Clients Committed

        How do you get your fitness clients to commit to your program from start to finish? That’s quite a challenge but NOT if you have a proper onboarding process in place. Let your clients have an overview of the success path that you have prepared for them. 

        In this FitBizTips episode, Iggy discusses how crucial your onboarding process is to your client retention. Once you gain your clients’ trust right from the start, you can be confident that they are in for a long haul. 

        Listen to the podcast now and know more about client onboarding and retention.

        Resources:

        Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

        Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

        Connect with us:

        • Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
        • Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
        • Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
        • Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

          • Don’t forget to like, share and subscribe!

          See omnystudio.com/listener for privacy information.

          3 min
        • How to Avoid Overcooking Your Pitch To A Fitness Prospect

          When doing your sales pitch, try not to bring your prospects to snooze fest. It is important to maintain a good engagement level especially when you’re doing a sales call.

          In this FitBizTips episode, Andrew P talks about proper timing when asking questions and making an offer to your fitness prospects in a way that they will eventually end up saying YES! to your offer. 

          Do better with your sales pitches! Listen to the podcast now.

          Resources:

          Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

          Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

          Connect with us:

          • Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
          • Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
          • Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
          • Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

            • Don’t forget to like, share and subscribe!

            See omnystudio.com/listener for privacy information.

            4 min
          • Why Your Daily To-Do List Is Killing Your Fitness Business

            Hey, Fit-Biz Owners!

            Working hard to grow your fitness business, without focusing aggressively on the tasks that actually matter, will leave you feeling burnt out and frustrated! There’s no point working hard if you’re not achieving the results you desire.

            Many entrepreneurs often think that being busy, with a long-list of tasks is the ultimate recipe for success. This thought process is untrue and may cost you dearly. 

            Mapping out your task list starts with identifying what to prioritize. What tasks move the needle and which ones don’t?

            In this episode, we will help you identify tasks you can delegate so that you can focus on the most important aspects of your business.  

            Stop creating arbitrary to-do lists with meaningless tasks. Click that play button now, and listen to what we gotta say.

            Episode Highlights:

            1. Introduction [0:00]
            2. Our stories about goal setting and task management [0:19]
            3. Creating a structure and using your time effectively [3:56]
            4. Remember these five crucial ways to get tasks done more effectively [6:27]
            5. What is your ultimate objective? [7:19]
            6. Assess if you have what it takes to reach your goals [11:00]
            7. How to prioritize tasks [11:39]
            8. Why you should eliminate busywork from your schedule [15:51]
            9. Identifying tasks that actually matter [18:25]
            10. Importance of rewards and accountability [26:44]

              11. About the Hosts:

              Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

              Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

              Resources:

              Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

              Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

              Connect with us:

              • Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
              • Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
              • Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
              • Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

                • Don’t forget to like, share and subscribe!

                See omnystudio.com/listener for privacy information.

                34 min
              • The Surefire Ways to Get Your Fitness Clients to Re-Sign

                So, how do you continue working with clients that you love working with?

                In this #FitBizTips episode, Iggy talks about the logical steps you should take in order to get your fitness clients to RE-SIGN (not resign) and keep on crushing their goals!

                Tune in now!

                Resources:

                Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group.

                Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

                Connect with us:

                • Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
                • Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
                • Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
                • Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

                  • Don’t forget to like, share and subscribe!

                  See omnystudio.com/listener for privacy information.

                  3 min
                • Best Way To Sell Fitness Via Sales Calls

                  Getting Too Many Mind-Boggling “Uh-ohs” in your Fitness Sales Calls? 

                  In this video, Andrew P, talks about the factors that you should be aware of when doing sales calls. How do you "spot" clues that indicate your prospective client is irritated and how should you steer the conversation towards your goal? Watch the video now.

                  Watch the video to find out Andrew P’s tips and tricks on how to overcome this challenge.

                  Resources:

                  Get access to heaps of content on lead generation, sales, systems and automations by joining our FREE and EXCLUSIVE Facebook Group. Be part of the community of highly-motivated, success-driven Fit-preneurs: https://www.facebook.com/groups/systemsandautomations

                  Connect with us:

                  • Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
                  • Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
                  • Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
                  • Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

                    • Don’t forget to like, share and subscribe!

                    See omnystudio.com/listener for privacy information.

                    3 min
                  • From Personal Trainer to Online Business Owner: The 5 Hats to Wear

                    Hey, Fit-preneurs!

                    So, you think you have what it takes to be an online fitness business owner?

                    Tune in to this episode as we discuss the skill sets you need to have to effectively manage your online fitness business. We will also walk you through the things you should be prepared for as you leap from being a face to face personal trainer to being an online fitness entrepreneur.

                    Remember, it’s easier to get from Point A to Point B when you understand the process you’ll need to go through and the roles you’ll need to fulfil. 

                    Go for growth! Listen to this episode now.

                    Episode Highlights:

                    1. Introduction [0:00]
                    2. What hats does Andrew G wear as an online business owner? [1:24]
                    3. Marketing, sales, delivery, messaging, and administrative work [2:08]
                    4. The dangers of ignoring things you don’t like [3:57]
                    5. Skills you need as you transition from a trainer to an online business owner [4:40]
                    6. Going online: Common issues or areas of uncertainty [8:46]
                    7. Advantages of systemising [10:23]
                    8. Face-to-face vs. virtual communication [11:29]
                    9. Establishing online connections with prospects [14:38]
                    10. Outsourcing admins [16:10]
                    11. How does having a VA help you succeed? [18:02]

                      12. About the Hosts:

                      Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

                      Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

                      Resources:

                      If you would like help creating or growing your online business, you can learn more by booking a call with us through this link:  https://go.systems-by-design.com/breakthrough-session

                      Connect with us:

                      • Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
                      • Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
                      • Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
                      • Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

                        • Don’t forget to like, share and subscribe!

                        See omnystudio.com/listener for privacy information.

                        22 min
                      • How to Calculate Financial Goals in Your Online Fitness Business

                        Hey, fitness entrepreneurs! Setting a financial goal for your business based on pure optimism is a recipe for disaster!

                        In this episode, you’ll learn the foolproof way for managing your businesses finances and how to really know whether you’re truly earning more than you’re spending. 

                        Unfortunately, a lot of entrepreneurs who’re starting out aren’t aware of the costs that they actually have, therefore, stopping them from unlocking real revenue in their business!

                        We often speak to coaches that think their business is earning, when in fact it’s not! This is a trap that you must avoid at all costs (pun intended).

                        Listen to this episode now and learn from our mistakes in order to achieve your financial goals in business sooner!

                        Episode Highlights:

                        1. Introduction [0:00]
                        2. We thought we’re making so much, but we’re actually spending more [0:17]
                        3. Factors to consider when calculating your earnings [6:13]
                        4. Breaking down the numbers to achieve your financial goals [11:04]
                        5. Think long-term and develop your skills [17:48]
                        6. Importance of mentorship [19:45]
                        7. Consistency and predictability [22:46]
                        8. How can you trade your money for time? [24:40]
                        9. Making data-based decisions [26:53]
                        10. Spend money to make money [28:49]

                          11. About the Hosts:

                          Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures. 

                          Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done, in less time and making what he calls “lazy money”.  He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients, whilst filtering out the bad fits.

                          Resources:

                          If you would like help in creating or growing your online business, you can learn more by booking a call with us through this link:  https://go.systems-by-design.com/breakthrough-session

                          Connect with us:

                          • Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
                          • Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
                          • Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
                          • Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

                            • Don’t forget to like, share and subscribe!

                            See omnystudio.com/listener for privacy information.

                            33 min
                          • We Launched a New Business and It Tanked

                            Hey, fitness entrepreneurs! In this episode, you’ll discover one of the very important strategies in problem-solving within a business.  

                            There will always be challenges that will arise in your business, but when you know how to identify them, find out what’s causing them, and take the right action steps, then you’re going to be okay.

                            Find out the secrets to effective problem-solving in this episode. Tune in now!

                            Episode Highlights:

                            1. Introduction [0:00]
                            2. Diagnosing an issue and solving it [1:24]
                            3. Establishing your brand and building trust [2:12]
                            4. How to build a relationship with prospects [6:27]
                            5. Give your clients a clear vision of their transformation if they work with you [12:15]
                            6. Reasons why people don’t show up to a course [14:14]
                            7. Breaking down issues and taking action [16:22]
                            8. Importance of dashboards [18:22]
                            9. Help your team understand the bigger picture [22:39]
                            10. Dealing with issues based on the numbers [27:06]
                            11. Spending money on ads [28:42]

                              12. About the Hosts:

                              Andrew Gaussen and Andrew Poulton are business and marketing analytics experts with a passion for fitness and making big money out of it. Together, they are the founders of the Hypothyroid Body Transformation. They help people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design. It is an online coaching platform that aims to help fitness professionals of all sizes grow their business to a 7-figure measure. 

                              Iggy Odighizuwa is the systems and automation specialist at Systems By Design. He is the author of what he now calls the Ultimate Client Acquisition System. This system was designed to attract ideal clients while filtering the bad fits.

                              Resources:

                              If you would like help in creating or growing your online business, you can learn more by booking a call with us through this link:  https://go.systems-by-design.com/breakthrough-session

                              Connect with us:

                              • Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
                              • Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
                              • Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
                              • Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

                                • Don’t forget to like, share and subscribe!

                                See omnystudio.com/listener for privacy information.

                                34 min
                              • What We’re Struggling With in Business- Staffing

                                Hey, fitness entrepreneurs! In this episode, we discuss one of the highest yielding tasks in any business. One which has the potential to make or break the success of a company…

                                Hiring a member of staff. Getting the wrong person in the position is bad news for you, for them, and for your business. 

                                Let’s take a look at some of the ways we can avoid getting tricked by a B-player that’s a skilled interviewer, and what to do if your team is underperforming.

                                Episode Highlights:

                                1. Introduction [0:00]
                                2. The common issue with staffing [0:35]
                                3. Iggy shares a story about how some of the best interviewees can turn out to be misfits [1:16]
                                4. Can misfits be trained? Or do you just let them go? [5:24]
                                5. How B players can affect an entire organization and team [6:10]
                                6. The traits you need to look for and the traits you need to watch out for in potential employees [8:06]
                                7. Tips on how to identify whether a good interviewee is a good fit [10:44]
                                8. Specific tactics in hiring [14:05]
                                9. Why hiring people becomes the most important thing you can do for your business once you’ve reached a certain level [15:17]
                                10. Why transactional employees are not ideal and the kind of people you should really be looking for [17:08]
                                11. The struggle of letting people go and how you actually dismiss them [19:58]
                                12. Firing is a logical decision, not an emotional one [22:08]
                                13. The financial costs and the opportunity costs you’d be wasting on the wrong hire [22:44]
                                14. Setting expectations in the beginning protects both employee and employer [24:28]
                                15. One last tip for both employers and employees [25:44]

                                  16. About the hosts:

                                  Andrew Gaussen and Andrew Poulton are business and marketing analytics experts with a passion for fitness and making big money out of it. Together, they are the founders of the Hypothroid Body Transformation. Helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design. An online coaching platform that aims to help fitness professionals of all sizes grow their business to a 7-figure measure. 

                                  Iggy Odighizuwa is the systems and automation specialist at Systems By Design. He is the author of what he now calls the Ultimate Client Acquisition System. This system was designed to attract ideal clients while filtering the bad fits.

                                  Resources:

                                  If you would like help in creating or growing your online business, you can learn more by booking a call with us through this link:  https://go.systems-by-design.com/breakthrough-session

                                  Connect with us:

                                  • Subscribe to our YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
                                  • Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
                                  • Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149
                                  • Iggy Odighizuwa on Facebook: https://www.facebook.com/ighodaro.odighizuwa

                                    • Don’t forget to like, share and subscribe!

                                    See omnystudio.com/listener for privacy information.

                                    28 min

                                  About 7 Figure Fitness Business Podcast

                                  From the publisher's feed

                                  Iggy Odighizuwa is a founder of Systems By Design 7-figure fitness business that that aims to help fitness professionals grow their business to 7-figures. Iggy’s passion is helping coaches improve…