The Vince Del Monte Podcast welcomes the King of Converting Offers on Cold Traffic, Justin Goff.
Justin helps business owners bring in 200, 500, and even 1,000 new customers a day from cold traffic. If you can think of any mega-business or brand, Justin has probably helped them with customer acquisition.
On this episode:
- Justin walks us through his journey, from being $1,200 in debt due to gambling in 2005 to starting a supplement company in 2016 and taking it from $0-$23 million in just 2 1/2 years.
- Hear about the trial and error that went into Justin's copywriting success.
- Discover the two big "needle-movers" to consider when building an ad.
- Justin breaks down the importance of sharing a personal story packed with emotion.
- Recognize the importance of using the vocabulary your audience uses.
- Learn why Justin has an application to join his email list.
Key Takeaways:
- “Most people give up way too soon. I've only had one offer – in the history of offers I've put out – that worked on the first try. It's a unicorn." – Justin Goff
- "You can give somebody a killer strategy, but if there missing some fundamentals, it doesn't matter." – Vince Del Monte
- "Build up your email list above everything else." – Justin Goff
- "People buy coaches not coaching." – Vince Del Monte
- "The struggles are what people really bond to." – Justin Goff
- "Use the words [your audience] use." – Justin Goff
- "If you don't show up different you don't show up at all." – Vince Del Monte
Apply for Justin's email list here: justin123.com
Connect with Justin on instagram: @itsjgoff
For more information about Vince’s 7-Figure Mastermind:
CallwithVince.ca