Being an entrepreneur is one of the most challenging, all-encompassing journeys you can take—invading everything from your relationships to your personal well-being. In this episode, Kris Krohn shares seven must-have standards born from years of real-world trials, massive losses, and monumental wins. Learn how to decode new business ideas, protect your profit margins with extreme frugality, know when to pivot, and focus on optimizing existing assets rather than chasing the next shiny object.