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Private equity is flooding roofing but not every buyer is legit. Tim Brown sits down with John Bartlett (Founder, Brentwood Growth) to break down 7 reasons real buyers won’t buy your roofing company and exactly how to fix them: W-2 vs 1099, accrual accounting, owner dependency, dirty books/add-backs, family on payroll, tax return mismatches, and revenue mix (retail vs storm/new construction). Get the playbook to increase multiples and run a clean, sellable (or simply more profitable) company.
Guest: John Bartlett – Brentwood Growth (Founder) • Team bio & contact: brentwood-growth.com/our-team/john-bartlett • LinkedIn: linkedin.com/in/johnlbartlett
Brentwood Growth+1
Why watch: You’ll learn how buyers model risk, what increases/decreases your multiple, and the exact clean-up sequence to command higher offers or keep the business and print cash. The episode covers the W-2 preference, accrual vs cash, market-clearing processes, and roofing-specific volatility around storms.
Hook Agency helps roofers grow (SEO + PPC + web). Need compounding leads? Let’s talk.
By Tim Brown5
1717 ratings
Private equity is flooding roofing but not every buyer is legit. Tim Brown sits down with John Bartlett (Founder, Brentwood Growth) to break down 7 reasons real buyers won’t buy your roofing company and exactly how to fix them: W-2 vs 1099, accrual accounting, owner dependency, dirty books/add-backs, family on payroll, tax return mismatches, and revenue mix (retail vs storm/new construction). Get the playbook to increase multiples and run a clean, sellable (or simply more profitable) company.
Guest: John Bartlett – Brentwood Growth (Founder) • Team bio & contact: brentwood-growth.com/our-team/john-bartlett • LinkedIn: linkedin.com/in/johnlbartlett
Brentwood Growth+1
Why watch: You’ll learn how buyers model risk, what increases/decreases your multiple, and the exact clean-up sequence to command higher offers or keep the business and print cash. The episode covers the W-2 preference, accrual vs cash, market-clearing processes, and roofing-specific volatility around storms.
Hook Agency helps roofers grow (SEO + PPC + web). Need compounding leads? Let’s talk.

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