A stream of consciousness examination of the world of influence and specifically, as it relates to the (apparent) prevalence of Mormon mommy bloggers in the fashion/lifestyle/beauty blogging world. A lighthearted look at Kate's obsession with their impossible good looks, sprawling new construction compounds, lowkey business empires, seemingly well-behaved children, and consistent fresh blowouts, along with a deeper look at the implications of this (perhaps) intentional projection of perfection that lies within a faith that (seems to) prioritize appearances. Part 2 will dive more into scandals and tragedies, but this episode looks starts with the ties of core Mormon values (in the words of journalists and listeners who are current and ex-Mormons) that may lend themselves to blogging success, and how these women are shaping the influencer realm, one butler's pantry at a time.