Smart Cleaning School

70 Percent Happens Before the Call


Listen Later

In Marcus Sheridan's "They Ask You Answer", the author makes a powerful statement. "On average, 70% of the buying decision is made before the prospect talks to the company." This is amazing news. 

I have a solo cleaning marketing system with 5 key steps:  "Profile to Win", "Creative Marketing", "Using the Phone as a Filter", "Art of the Estimate", and "7 Strategies to Close the Sale". As a system, these lessons help to activate your sales funnel to filter the wrong clients out and the right, high paying clients in. Without realizing it, I have been incorporating Marcus's 70% Rule for years. This book and this one statement from Marcus makes me realize to a much deeper level that my "winning" system of 5 steps is 70% "Profile to Win" & "Creative Marketing" and 30% from the other three. I had no idea how vital the first two were. I knew they were important, but not this much!

If you want to access my system, it's available through our premium membership.

...more
View all episodesView all episodes
Download on the App Store

Smart Cleaning SchoolBy Ken Carfagno

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

62 ratings


More shows like Smart Cleaning School

View all
The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

229,674 Listeners

The Mindset Mentor by Rob Dial

The Mindset Mentor

13,600 Listeners

The Quote of the Day Show | Daily Motivational Talks by Sean Croxton

The Quote of the Day Show | Daily Motivational Talks

3,151 Listeners

Crime Junkie by Audiochuck

Crime Junkie

369,956 Listeners

The Shawn Ryan Show by Shawn Ryan

The Shawn Ryan Show

46,368 Listeners

Profit Cleaners: Grow Your Cleaning Company and Redefine Profit by Brandon Schoen | Brandon Condrey

Profit Cleaners: Grow Your Cleaning Company and Redefine Profit

57 Listeners

MrBallen Podcast: Strange, Dark & Mysterious Stories by Ballen Studios

MrBallen Podcast: Strange, Dark & Mysterious Stories

29,190 Listeners

The Tucker Carlson Show by Tucker Carlson Network

The Tucker Carlson Show

16,982 Listeners

Confessions of a Cleaning Business Owner by Domestic Cleaning Business Network

Confessions of a Cleaning Business Owner

7 Listeners

Cleaning Business Life by Shannon Miller & Jamie Runco

Cleaning Business Life

24 Listeners

Filthy Rich Cleaners: The Cleaning Business Podcast by ZenMaid

Filthy Rich Cleaners: The Cleaning Business Podcast

17 Listeners