Welcome back to the podcast! Today's episode is hosted by Tom Campbell, a former admission officer and now a college counselor and content creator here at College Essay Guy. This show often reminds us that beneath the essays, the deadlines, and the color-coded college lists, this whole thing is really about people — and today's guest is exhibit A.

Quick disclaimer: this is a feel-good episode. Very "This American Life." If you've ever needed your faith in public education restored, cancel your other plans. In a content landscape where some of the loudest admissions "experts" run on rage-bait and loose credentials, my guest is the opposite. And his name is David Cha.

In this episode I finally sit down with David. We get into:

• David's five-minute life story: how a kid from Koreatown, one youth pastor's quiet act of grace, and a hard left turn away from a communications career set David on the path to public education
• What it took to build the AVID program from scratch in 2001, overcoming early skepticism to help first-generation students thrive
• The evolution of the Bears University Seminar (BUS) and how a team of committed educators scaled a small library workshop into a massive success story
• Which CEG resources have quietly become game-changers inside BUS — yes, including the 250 copies of College Essay Essentials he bought as gifts for this year's graduates.
• And his hard-won advice for any public school educator trying to build a college-going culture against very long odds
• Oh, and at one point David volunteers his own high school SAT score toour dear listeners our dear listeners. I'll let him tell you that one.

David Cha is a veteran educator with 27 years of classroom experience and holds two Masters degrees from Biola and Grand Canyon A recent recipient of the Mayor of Downey's Outstanding Citizen Award, David has built a legacy of impactful college-prep programming at Warren High School. In 2001, he launched the school's AVID program with just 30 students—an initiative that now serves nearly 600 students locally and has expanded districtwide down to the elementary level. David is also the founder of the Bears University Seminar (BUS), a summer essay and application bootcamp established in 2019. What began as a small workshop has grown into a massive success story, recently guiding a cohort of 237 seniors to an incredible 1,373 college acceptances across the UC and CSU systems and beyond.

Whether you're an educator, counselor, parent, or student, I think you'll come away reminded that while admissions can feel impossibly complex, changing a student's life often starts with something beautifully simple: one person taking the time to invest in another. Let's get into it.

We hope you enjoy.

Play-by-Play:

• 3:52 – What is David's background?
• 4:59 – What inspired David to change his career plans and become a public school teacher?
• 7:50 – How did David build and fund a brand-new student support program from scratch?
• 13:30 – How has the program expanded across the school district over the years?
• 14:41 – Why did the team design their student framework to focus on long-term life fulfillment rather than just getting into college?
• 16:52 – How can a dedicated mentor completely change the academic trajectory of a struggling student?
• 20:46 – What words of encouragement does David offer to educators who are feeling overwhelmed or losing faith in their work?
• 25:25 – How did David turn online writing exercises into a structured summer essay curriculum for his students?
• 32:20 – What are the college acceptance statistics for the bootcamp students?
• 34:51 – How does David help his students continue their college application journeys independently after the summer workshop ends?
• 35:33 – Tom shares his own background story of how he first started working with College Essay Guy
• 37:26 – How can strong student advocacy help an applicant's unique story stand out during the review process?
• 38:23 – How can collaborations with local CBOs and college representatives help first-generation students access high-quality resources?
• 43:16 – What are the biggest cultural and mindset shifts required to help students navigate the college application process more effectively?
• 44:25 – How can schools guide first-generation families on college and class choices as early as possible?
• 49:19 – How can counselors help students highlight collaboration and teamwork on their applications?
• 50:42 – What are the practical logistics and daily structure of David's student bootcamp?
• 58:03 – How can schools leverage real admissions officers and guest experts to inspire and guide applicants?
• 1:01:39 – What has David learned over the years from putting together his program?
• 1:05:56 – Closing thoughts and advice for counselors

Resources:

• CEG's College Admission Nutrients (aka The Great College Application Test)
• Paying for College in Four Steps
• College Essay Guy's Values Exercise
• College Essay Guy's Essence Objects Exercise
• College Essay Guy's 21 Details Exercise
• College Essay Essentials
• The Matchlighters Scholars Program
• College Essay Guy's Supplemental Essay Guides
• College Essay Guy's Personal Statement Resources
• College Essay Guy's College Application Hub