What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition?

Agility requires brands to rethink how they create consumer value in real time, especially when traditional strategies no longer work as consumer behavior shifts unpredictably.

Today we’re going to talk about driving sales growth amidst economic uncertainty—something every brand leader is trying to figure out right now.
To help me discuss this topic, I’d like to welcome Chris Cubba, Chief Revenue Officer at Snipp.

About Chris Cubba

Christopher Cubba is a seasoned executive with over two decades of expertise in the loyalty and promotions industry, focusing on the CPG, Retail, and Technology sectors.
In his previous agency, Cubba was pivotal in scaling the business through its private equity transaction in 2016 and its eventual acquisition by a strategic buyer in 2021.

Currently serving as the Chief Revenue Officer at Snipp, Christopher oversees the sales, strategy, and customer success teams.
His deep industry knowledge, coupled with a passion for delivering impactful data driven results, has made him a trusted partner to companies aiming to expand their customer base and strengthen brand loyalty.

Chris Cubba on LinkedIn: https://www.linkedin.com/in/cubba/

Resources

Snipp: https://www.snipp.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company