<a href="https://www.linkedin.com/in/andygradel/" target="_blank">Andy Gradel</a> ran provider digital teams for more than a decade, but it didn’t take long after transitioning to the agency world to see things differently. This week, he passes along some of the insights he has gained by being away from the daily grind that so many healthcare digital teams struggle with. Learn what hills to die on, how to change the dialogue about CRM, and how to help consumers make better choices. All that, plus a classic X Files reference, moving out of Mom’s house, and the good ol’ days of radio. Thanks to <a href="https://www.xpressdocs.com/enterprise/who-we-serve/healthcare/" target="_blank">Xpressdocs</a>, <a href="http://ulteradigital.com/" target="_blank">Ultera Digital</a>, and the Podcast.Healthcare Network for helping us spread the awesome, yo! <hr> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.

Andy Gradel ran provider digital teams for more than a decade, but it didn’t take long after transitioning to the agency world to see things differently. This week, he passes along some of the insights he has gained by being away from the daily grind that so many healthcare digital teams struggle with. Learn what hills to die on, how to change the dialogue about CRM, and how to help consumers make better choices. All that, plus a classic X Files reference, moving out of Mom’s house, and the good ol’ days of radio. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.

<a href="https://www.linkedin.com/in/andygradel/" rel="noopener noreferrer">Andy Gradel</a> ran provider digital teams for more than a decade, but it didn’t take long after transitioning to the agency world to see things differently. This week, he passes along some of the insights he has gained by being away from the daily grind that so many healthcare digital teams struggle with. Learn what hills to die on, how to change the dialogue about CRM, and how to help consumers make better choices. All that, plus a classic X Files reference, moving out of Mom’s house, and the good ol’ days of radio. Thanks to&nbsp;<a href="https://www.xpressdocs.com/enterprise/who-we-serve/healthcare/" rel="noopener noreferrer">Xpressdocs</a>,&nbsp;<a href="http://ulteradigital.com/" rel="noopener noreferrer">Ultera Digital</a>, and the Podcast.Healthcare Network for helping us spread the awesome, yo! See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for privacy and opt-out information.

73 – FROM PROVIDER TO AGENCY: How Does Digital Look Different?

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

Business

Health & Fitness

Marketing

Management

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.  Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.  It's more than a show; it's a mission.  Topics for 2026:  Connected fitness  GLP-1's / weight loss  Wearables Longevity and diagnostics  Food as medicine / nutrition  Preventive health and wellness  Digital Front Door  Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health  Digital health and consumer brands making waves and new entrants making a splash  Topics not covered:  Clinical leadership  Cybersecurity  Health information management  Interoperability  Revenue cycle 

<a href="https://healthcarerap.com/" rel="noopener noreferrer"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

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73 – FROM PROVIDER TO AGENCY: How Does Digital Look Different?

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