Kerry Archer runs a company called StorageBox Marketing and they specialize in paid marketing for Self Storage Companies across the UK. StorageBox Marketing is the UK's first dedicated online paid marketing specialist for the Self Storage Industry providing industry-specific paid marketing expertise on Google Ads and Bing Ads. StorageBox Marketing has been heavily immersed in digital marketing since 2013. Since setting up their 1st Google ads campaign to help a few local businesses, they became intrigued as to how easy it was to jump to the top of page 1, despite what other big players were doing with their deep financial pockets. They LOVED that smaller businesses could use the platform to compete with the larger dominating companies and embarked on a journey that has led them to help over 120 companies explode their online leads, maximize their return on investment and increase their profitability all whilst enjoying the challenge of helping David triumph over Goliath! On today's Podcast 01:51 – Getting to know Kerry Archer 03:06 - How did Kerry get into the paper clicks advertising 06:36 - About Bing Advertising 11:12 – The biggest lesson she had learnt in her career 12:41 – Kerry's #1 Superpower 13.36 – About her Agency 14:06 – About website traffic 19:33 – About offers 23:46 - The Key Performance Indicators she looks at 30:35 - A bit of advice to Self Storage owners 31:37 - One thing Kerry knows now that she wishes she'd known when she first started in the industry 32:06 – Quick Fire Round – Five Questions for Fun Books Mentioned: The Untethered Soul: The Journey Beyond Yourself Paperback by Michael A. Singer - https://www.amazon.com/Untethered-Soul-Journey-Beyond-Yourself/dp/1572245379 Links Mentioned: StorageBox Marketing Website - http://storageboxmarketing.com/ Kerry Archer on LinkedIn - https://www.linkedin.com/in/archerkerry/