November 19, 2021

732: Green Leads with Michael Farrell

18 minutes

Green Leads

Michael Farrell, Green Leads

– The Sharkpreneur podcast with Seth Greene Episode 732 Michael Farrell

Mike Farrell is the CEO of Green Leads, a company that provides their B2B Technology clients, from startup to enterprise, with meetings, lead generation, and content syndication. Mike has an incredible track record of building companies and growing pipelines and ultimately revenue. He has extensive experience selling into B2B and public sector markets, building sales development organizations as well as developing channel partnerships.

Mike has 30+ years of sales, marketing and business leadership experience. He led the growth of By Appointment Only (BAO) for 15 years as Chief Operating Officer. His style of positive leadership helped BAO establish the pay-forperformance appointment setting category, helping to scale technology and SaaS businesses across North America. Prior to BAO, Mike was SVP of Sales at PC Connection (NASDAQ: CNXN), where he led the transformation to a B2B sales model, doubling revenue to $1.4B in his tenure. At CompuCom Systems (now a wholly owned subsidiary of Office Depot) Mike was VP of Sales of Public Sector after its acquisition of CIC System where he was VP of Sales, Marketing & Professional Services for the national IT solutions provider. Earlier in his career he held numerous sales leadership positions at CIC and Copley Systems where he was the integration specialist folding in the acquisitions of two firms to create the national footprint.He holds a BS in Business Administration from Merrimack College.

He is a member of AA-ISP, past President of the Hopkinton HS Athletic Booster Association, and is on the Board of Bright Spirits Children’s Foundation. He and his wife of 30+ years, Kathleen, live in Massachusetts and have four adult children.

Listen to this illuminating Sharkpreneur episode with Mike Farrell about his company, Green Leads.

Here are some of the beneficial topics covered on this week’s show:

- How Green Leads is a B2B lead and appointment generation company.

- Why need good content to bring in and generate new leads.

- How opt-in leads are a big deal due to data privacy concerns.

- How Green Leads can help your business reach a new audience.

- Why big companies choose to hire Green Leads as one of their many vendors.

Connect with Michael:

Guest Contact Info

Twitter

@greenleads

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