AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bring to your brand and reputation—in an instant?

Agility requires a willingness to adapt quickly to changing market conditions and customer expectations. It also demands the ability to experiment, learn, and iterate on strategies in real-time.

Today, we're going to talk about navigating the evolving PR landscape and how AI is impacting communications strategies, particularly in the realm of influencer marketing and brand reputation. To help me discuss this topic, I'd like to welcome Jeff Hahn, Principal at Hahn Agency, and author of the book Breaking Bad News: 12 Essential Crisis Communication Tools.

About Jeff Hahn
Jeff Hahn on LinkedIn: https://www.linkedin.com/in/jeff-d-hahn/

Resources

Hahn Agency: https://hahn.agency/

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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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