<p>People choose what's most familiar. Make it easy for your donors to choose you by becoming familiar to your donors. In this episode Clark recounts a story from his 2010 run for United States Congress, and how he lost to a name that was more familiar.</p>

People choose what's most familiar. Make it easy for your donors to choose you by becoming familiar to your donors. In this episode Clark recounts a story from his 2010 run for United States Congress, and how he lost to a name that was more familiar.

#75: Make it easy for your donors to choose you

This is the podcast for development professionals who are serious about raising major gifts without burning out. Hosted by Clark Vandeventer—fundraising coach, endurance athlete, and founder of Major Gifts Fundraiser—each episode offers practical wisdom, encouragement, and strategies to help you deepen donor relationships, elevate your impact, and thrive in your calling.

From stewardship systems to in-person asks, from donor travel to daily habits, Clark blends real-life stories, timeless fundraising principles, and a refreshing dose

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This is the podcast for development professionals who are serious about raising major gifts without burning out. Hosted by Clark Vandeventer—fundraising coach, endurance athlete, and founder of Major Gifts Fundraiser—each episode offers practical wisdom, encouragement, and strategies to help you deepen donor relationships, elevate your impact, and thrive in your calling. From stewardship systems to in-person asks, from donor travel to daily habits, Clark blends real-life stories, timeless fundraising principles, and a refreshing dose

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#75: Make it easy for your donors to choose you

#75: Make it easy for your donors to choose you

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