The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#751: Traject Data CEO Rochelle Thielen on the role of data in retail


Listen Later

In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer and your market?


Agility requires more than just fast reactions; it demands proactive insights driven by robust, real-time data. It's about anticipating the next move, not just responding to the last one.


Today, we're going to talk about the critical role of real-time data in navigating the complexities of modern retail, from combating fraud and unauthorized sellers to personalizing the customer journey and staying ahead of the competition.
To help me discuss this topic, I'd like to welcome, Rochelle Thielen, CEO at Traject Data.

About Rochelle Thielen

Rochelle Thielen is the CEO of Traject Data, where she champions the vital role of data aggregation in driving transformative advancements in AI, machine learning, and software development.

Rochelle Thielen on LinkedIn: https://www.linkedin.com/in/rochelle-thielen/

Resources

Traject Data: https://www.trajectdata.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/
Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

...more
View all episodesView all episodes
Download on the App Store

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXBy The Agile Brand

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

103 ratings


More shows like The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

View all
Planet Money by NPR

Planet Money

30,727 Listeners

Pivot by New York Magazine

Pivot

9,517 Listeners

WSJ Tech News Briefing by The Wall Street Journal

WSJ Tech News Briefing

1,645 Listeners

The Daily by The New York Times

The Daily

111,863 Listeners

Narcissist Apocalypse: Patterns of Abuse by Abuse Survivor Network

Narcissist Apocalypse: Patterns of Abuse

756 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,071 Listeners

Fiction - Comedy Fiction by The Sunset Explorers

Fiction - Comedy Fiction

6,444 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,556 Listeners

Hard Fork by The New York Times

Hard Fork

5,522 Listeners

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success by The Agile Brand

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

36 Listeners

The Delighted Customers Podcast with Mark Slatin by Mark Slatin | The Agile Brand

The Delighted Customers Podcast with Mark Slatin

31 Listeners

The Innovation Agility Podcast by The Agile Brand

The Innovation Agility Podcast

25 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,427 Listeners

Rooted in Wellness with Mona Sharma by Mona Sharma

Rooted in Wellness with Mona Sharma

75 Listeners

The Composable Roadmap with Chad Solomonson by The Agile Brand

The Composable Roadmap with Chad Solomonson

22 Listeners

Leadership Reads: Articles on the Go by Team Leadership Daily

Leadership Reads: Articles on the Go

0 Listeners

Listen & Lead: Team Articles in Your Ears by Team Leadership Daily

Listen & Lead: Team Articles in Your Ears

0 Listeners

Management Mastery: The Human Side of Business by Daily Leadership Dialogue

Management Mastery: The Human Side of Business

0 Listeners