What Your CPA Wants You to Know

76. The Power of Humor in Marketing With Janelle Baum the Ortho Influencer


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Ever wondered how humor can transform your marketing? Join us as we welcome Janelle Baum, the orthodontic influencer, who shares her unique journey from an orthodontic treatment coordinator to a sought-after speaker and consultant. Janelle's comedic talents led her to helping orthodontic offices enhance patient engagement and drive sales. Get ready to laugh and learn as Janelle reveals her strategies for standing out in a crowded market with creativity and humor.

Authenticity and consistency are at the heart of Janelle's success, and she shares how embracing your unique personality can set your brand apart. Think of yourself as a "Froot Loop in a world of Cheerios"—and don't be afraid to be different. We'll discuss the importance of regular engagement on social media and the value of feedback from your community. Janelle's insights on blending your true self with your marketing efforts will inspire you to refine your content and style for maximum impact.

This episode is packed with tips for maximizing social media, boosting client engagement, and driving business success.

Here's where you can connect with Janelle!
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What Your CPA Wants You to KnowBy Carson Sands, CPA & Teran Sands, MBA.

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