The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#763: Pega CTO Don Schuerman on how AI can pay down tech debt and accelerate digital transformation


Listen Later

Pega provides the leading AI-powered platform for enterprise transformation. The world’s most influential organizations trust Pega’s technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega’s scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.com
What if the most valuable use of AI in the enterprise is actually the often overlooked yet incredibly costly work of untangling decades of legacy code and process documents?


Agility requires the ability to adapt and evolve, but for many enterprises, that ability is trapped inside decades of legacy systems and byzantine processes. What if the same AI that's creating the new could also be the key to understanding and modernizing the old?


Today, we're going to talk about moving beyond the hype we’re so used to hearing about AI and into the practical, high-impact world of agentic AI. We’ll explore how this approach can help large organizations finally tackle their technical debt, not by ripping and replacing, but by understanding and redesigning from the inside out, fostering a new level of collaboration between business and IT along the way.


To help me discuss this topic, I'd like to welcome, Don Schuerman, CTO at Pega.

About Don Schuerman

As CTO and Vice President of Marketing & Technology Strategy at Pegasystems, I see my role as being a "Chief Translation Officer" – bridging the gap between cutting-edge technology and real-world business value. With 25 years of experience in orchestration and AI technology, I'm passionate about translating complex technical concepts into meaningful solutions that drive digital transformation for global organizations.
My approach to technology leadership has been shaped by an unexpected source: 20 years of improv comedy at ImprovBoston's Mainstage. The skills I honed there – active listening, storytelling, and thinking on my feet – now help me connect with both technical teams and business leaders. It's where I also met my wife, proving that sometimes the best partnerships form when you say "yes, and..."
At Pega, I lead the intersection of technology and go-to-market strategy across our enterprise AI decisioning and workflow automation platform. My focus is two-fold: translating the power of technology into tangible value for our Fortune 500 clients, while ensuring our technology roadmap reflects the evolving needs of these organizations. I believe that inclusivity is a key ingredient of innovation and am honored to service as Executive Sponsor of the Pride@Pega Employee Resource Group.

Don Schuerman on LinkedIn: https://www.linkedin.com/in/donschuerman/

Resources

Pega: https://www.pega.com

Pega provides the leading AI-powered platform for enterprise transformation. The world’s most influential organizations trust Pega’s technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega’s scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise.

Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

...more
View all episodesView all episodes
Download on the App Store

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXBy The Agile Brand

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

103 ratings


More shows like The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

View all
Planet Money by NPR

Planet Money

30,689 Listeners

Pivot by New York Magazine

Pivot

9,585 Listeners

WSJ Tech News Briefing by The Wall Street Journal

WSJ Tech News Briefing

1,644 Listeners

The Daily by The New York Times

The Daily

112,934 Listeners

Narcissist Apocalypse: Patterns of Abuse by Abuse Survivor Network

Narcissist Apocalypse: Patterns of Abuse

755 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,068 Listeners

Fiction - Comedy Fiction by The Sunset Explorers

Fiction - Comedy Fiction

6,444 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,565 Listeners

Hard Fork by The New York Times

Hard Fork

5,490 Listeners

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success by The Agile Brand

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

36 Listeners

The Delighted Customers Podcast with Mark Slatin by Mark Slatin | The Agile Brand

The Delighted Customers Podcast with Mark Slatin

31 Listeners

The Innovation Agility Podcast by The Agile Brand

The Innovation Agility Podcast

25 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,376 Listeners

Rooted in Wellness with Mona Sharma by Mona Sharma

Rooted in Wellness with Mona Sharma

80 Listeners

The Composable Roadmap with Chad Solomonson by The Agile Brand

The Composable Roadmap with Chad Solomonson

22 Listeners

Leadership Reads: Articles on the Go by Team Leadership Daily

Leadership Reads: Articles on the Go

0 Listeners

Listen & Lead: Team Articles in Your Ears by Team Leadership Daily

Listen & Lead: Team Articles in Your Ears

0 Listeners

Management Mastery: The Human Side of Business by Daily Leadership Dialogue

Management Mastery: The Human Side of Business

0 Listeners