“The industry is evolving faster than our willingness to accept it.” - John Ward, Portfolio Director, ProcureCon North America, Worldwide Business Research 

For 25 years, ProcureCon has served as a cornerstone for procurement education and community-building with their well-known annual conference series. 

In this episode, Philip Ideson talks about the evolution of ProcureCon (and procurement in general) with Frank Musero, Divisional Director, Content and Strategy, ProcureCon, B2B and Finance Events at Worldwide Business Research; Michael Dunlap, Portfolio Director, Worldwide Business Research; and John Ward, Portfolio Director, ProcureCon North America, Worldwide Business Research.

They discuss procurement’s evolution from cost center to strategic partner over the last two decades and how ProcureCon events have adapted in order to meet changing practitioner needs and expectations. 

In this episode, they discuss:

• How perceptions about procurement as a profession and a career path have changed
• The ways ProcureCon has changed their approach to events to meet new realities in procurement, like AI and procure tech, shifting demographics of practitioners, and category-specific challenges
• How ProcureCon balances their coverage of emerging trends like AI while emphasizing interactive experiences that still address fundamental practitioner pain points 

Links:

• Frank Musero on LinkedIn
• Michael Dunlap on LinkedIn
• John Ward on LinkedIn
• Subscribe to This Week in Procurement
• Subscribe to Art of Procurement on YouTube