How can your brand build genuine loyalty that translates into long-term business value when customer expectations continually evolve?

Agility demands a deep understanding of your customer, a willingness to experiment, and the ability to pivot quickly when needed.

Today, we're going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market.

To help me discuss this topic, I'd like to welcome, Lindsey Kling, SVP Brand Marketing + Partnerships at Coterie.

About Lindsey Kling

Lindsey has 15 years of experience in scaling brands from startup to unicorn status, leveraging her expertise in strategic partnerships and marketing to drive growth and innovation in competitive markets. Prior to Coterie, she served as Head of Partnerships at Away where she built and led the partnerships function, forging brand-defining deals with partners such as Serena Williams, American Express and United Airlines. Before Away, Lindsey led the partnerships strategy for Uber and Uber Eats, developing foundational alliances that contributed to the brand's growth and ascent to a $100b valuation.
Lindsey is a graduate of New York University and resides in Northern California with her husband and two children, Blaire and Asher.

Lindsey Kling on LinkedIn: https://www.linkedin.com/in/lindseykling/

Resources

Coterie: https://www.coterie.com/

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