What if the biggest risk in deploying AI isn't the technology itself, but how your team is able to understand its most significant benefits?

Agility requires more than just adapting your technology stack; it demands a flexible brand narrative and a creative approach that can evolve with customer sentiment and cultural shifts. This is particularly true when tackling a topic as hyped and misunderstood as artificial intelligence.

Today, we're going to talk about what it takes to break the mold of traditional B2B marketing, particularly in the age of AI. We'll explore how brands can move beyond feature-focused messaging to create genuine emotional resonance and build a brand that feels both innovative and human.

To help me discuss this topic, I'd like to welcome, Robbie Ferrara, Global Creative Director at monday.com.

About Robbie Ferrara

As Director of Creative at Monday.com, Robbie leads the creative vision for the brand, shaping global marketing strategies, defining messaging, and spearheading mass advertising campaigns that drive brand growth and engagement.
Robbie oversees the in-house creative department and manage relationships with creative agencies and production partners to deliver impactful global campaigns. He also plays a critical part in evolving Monday.com’s creative identity and driving its position as one of the fastest-growing tech brands in the world.
Prior to monday.com, Robbie held creative leadership roles at Prime Video and Amazon.

Robbie Ferrara on LinkedIn: https://www.linkedin.com/in/robbieferrara/

Resources

monday.com: www.monday.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/

Take a look a the Monday.com marketing campaign: https://www.youtube.com/watch?v=5Hkcw_j8js0

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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