App Marketing by App Masters

786: Why It Pays to Be Bold with App Monetization with Guilhem Duche

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Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized.

Guilhem Duche is the Co-Founder and CPO of a European dating app called Once.

Show Notes:

- Zendesk

- Fav app: YouTube

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App Marketing by App MastersBy Steve Young
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